SoundCloud - Play Music, Audio & New Songs Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SoundCloud - Play Music, Audio & New Songs's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SoundCloud - Play Music, Audio & New Songs.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SoundCloud - Play Music, Audio & New Songs
App Name : SoundCloud - Play Music, Audio & New Songs
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : SoundCloud
Publisher : Instagram,Facebook,EDM Music - NCS Music 2020,Ameba,Alarm Clock,Tamil FM Radio Hd Online Tamil Songs & News
Total creative ads during the time period : 3,299
Duration : 2,285
Popularity : 258,931
Check ASO Keywords of SoundCloud - Play Music, Audio & New Songs
2. SoundCloud - Play Music, Audio & New Songs’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SoundCloud - Play Music, Audio & New Songs in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SoundCloud - Play Music, Audio & New Songs in the recent period. As of 2021-03-15, among the SoundCloud - Play Music, Audio & New Songs‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 63.27%, Playable Ads category's proportion is 0.0%, Image category's proportion is 36.73%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, SoundCloud - Play Music, Audio & New Songs's the proportion of networks impressions are placed like this:
Instagram's proportion is 45.7%,
Facebook's proportion is 33.41%,
Messenger's proportion is 20.64%,
Audience Network's proportion is 0.25%,
's proportion is .
In the date of 2021-03-15, SoundCloud - Play Music, Audio & New Songs‘s network with the most ads is Instagram and its proportion is 58.16%.
3. Top 3 Ad Creative Analysis of SoundCloud - Play Music, Audio & New Songs
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SoundCloud - Play Music, Audio & New Songs. We can see some advertising trends.
Top 1 Ad Creative of SoundCloud - Play Music, Audio & New Songs
Ad Details ：
Headline ：Within Myself by Maha Devi Li Ra La
Text ：Listen to the song 'Within Myself' from Maha Devi Li Ra La's music album with the same name. Let your mind soar and your heart thrive to these bliss vibes!
Top 2 Ad Creative of SoundCloud - Play Music, Audio & New Songs
Ad Details ：
Headline ：Pulse Of Life
Text ：Listen to the song 'Pulse Of Life' from the music album 'Within Myself' by Maha Devi Li Ra La. Enjoy the ride from birth to rebirth and then to Enlightenment/Samadhi!
Top 3 Ad Creative of SoundCloud - Play Music, Audio & New Songs
Ad Details ：
Headline ：Tmoney
Text ：hip hop rap artist, song writer/poet
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 1 | 402 |
| Popularity | 1,000 | 1,000 | 999 |
| Dimensions | 500 x 500 | 500 x 500 | 200 x 104 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,Argentina,Chile,Russia,Paraguay,Portugal,Spain,Brazil,Germany,Poland,Iceland,United States,Uruguay,Netherlands,France,Singapore,New Zealand,Peru,Ecuador | Peru,Portugal,Australia,New Zealand,Paraguay,Argentina,Poland,United Kingdom,Singapore,Russia,Uruguay,Nepal,France,Canada,Netherlands,Chile,Iceland,Ecuador,Brazil | United States,United Kingdom,Australia,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for SoundCloud - Play Music, Audio & New Songs in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free SoundCloud - Play Music, Audio & New Songs's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SoundCloud - Play Music, Audio & New Songs, you can click the app name below to view related reports, or you can find more info in ASOTools.