Southwest Gas Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Southwest Gas's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Southwest Gas.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Southwest Gas
App Name : Southwest Gas
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Smart Energy Water
Publisher : Instagram,Facebook
Total creative ads during the time period : 38
Duration : 446
Popularity : 6,777
Check ASO Keywords of Southwest Gas
2. Southwest Gas’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Southwest Gas in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Southwest Gas in the recent period. As of 2021-05-15, among the Southwest Gas‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-15, Southwest Gas's the proportion of networks impressions are placed like this:
YouTube's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-15, Southwest Gas‘s network with the most ads is YouTube and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Southwest Gas
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Southwest Gas. We can see some advertising trends.
Top 1 Ad Creative of Southwest Gas
Ad Details ：
Headline ：Seguridad de Gas Natural
Text ：¡Las fugas de gas huelen a podrido! Si sospecha una fuga, llame al 911.
Top 2 Ad Creative of Southwest Gas
Ad Details ：
Headline ：Seguridad de Gas Natural
Text ：Saber reconocer y responder.
Top 3 Ad Creative of Southwest Gas
Ad Details ：
Headline ：Too much screen time? Get cookin'.
Text ：Get energy-saving tips and more at swgas.com/tips
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 201 | 201 | 81 |
| Popularity | 996 | 996 | 585 |
| Dimensions | 1200 x 628 | 1200 x 628 | 2048 x 2048 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Mexico,United States | Mexico,United States | United States |
| Language | Spanish | Spanish | English |
Through the above analysis, we can see that the most effective channel for Southwest Gas in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Southwest Gas's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Southwest Gas, you can click the app name below to view related reports, or you can find more info in ASOTools.