Switchcraft Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Switchcraft's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Switchcraft.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Switchcraft
App Name : Switchcraft
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : wooga gmbh
Publisher : Instagram,Facebook,Dinosaur Shooting Games Dino Eggs Bubble Shooter,点泡泡 - Tap Tap Bubble,Royale Summoners - War Of Dragon And Monster,Tap Tap Infinity
Total creative ads during the time period : 533
Duration : 236
Popularity : 62,442
Check ASO Keywords of Switchcraft
2. Switchcraft’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Switchcraft in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Switchcraft in the recent period. As of 2021-03-15, among the Switchcraft‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Switchcraft's the proportion of networks impressions are placed like this:
Facebook's proportion is 45.22%,
Audience Network's proportion is 34.4%,
Instagram's proportion is 9.82%,
Messenger's proportion is 9.81%,
Google Ads(Admob)'s proportion is 0.75%.
In the date of 2021-03-15, Switchcraft‘s network with the most ads is Facebook and its proportion is 29.73%.
3. Top 3 Ad Creative Analysis of Switchcraft
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Switchcraft. We can see some advertising trends.
Top 1 Ad Creative of Switchcraft
Ad Details ：
Headline ：Who can you trust? 😏
Text ：Tired of crushing candy? 🍬🍬🍬 Try the game that keeps you switching!
Top 2 Ad Creative of Switchcraft
Ad Details ：
Headline ：Cast a spell! ✨
Text ：Take this quiz and discover what YOUR spell is!
Top 3 Ad Creative of Switchcraft
Ad Details ：
Headline ：Who can you trust? 😏
Text ：ONE choice can change your WHOLE story. Take care who you confide in! 👀
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 226 | 235 | 167 |
| Popularity | 976 | 972 | 865 |
| Dimensions | 224 x 400 | 400 x 400 | 224 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 4 | 4 | 3 |
| Countries | India,Philippines,United Kingdom,Canada,Australia | United Kingdom,India,Canada,Philippines,United States,Australia | India |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Switchcraft in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Switchcraft's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Switchcraft, you can click the app name below to view related reports, or you can find more info in ASOTools.