SOVO Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SOVO's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SOVO.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SOVO
App Name : SOVO
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : (주)진수
Publisher : Writing Japanese Alphabets - Hiragana Script,Instagram,Tharpanam,Facebook,Red Rose Live Wallpaper
Total creative ads during the time period : 13
Duration : 381
Popularity : 6,416
Check ASO Keywords of SOVO
2. SOVO’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SOVO in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SOVO in the recent period. As of 2021-02-22, among the SOVO‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-22, SOVO's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-02-22, SOVO‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of SOVO
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SOVO. We can see some advertising trends.
Top 1 Ad Creative of SOVO
Ad Details ：
Headline ：혜택이 쏟아지는 소보제화
Text ：앱다운즉시 5종쿠폰북 발급
Top 2 Ad Creative of SOVO
Ad Details ：
Headline ：
Text ：최대한 편안하게 만든 부츠
이런 날씨에 부츠는 필수야
Top 3 Ad Creative of SOVO
Ad Details ：
Headline ：
Text ：최대한 편안하게 만든 부츠
이런 날씨에 부츠는 필수야
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 259 | 65 | 65 |
| Popularity | 946 | 406 | 405 |
| Dimensions | 1280 x 720 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Google Ads(Admob) | Messenger | |
| Related Ads | 2 | 1 | 1 |
| Countries | Korea | Korea | Korea |
| Language | Korean | Korean | Korean |
Through the above analysis, we can see that the most effective channel for SOVO in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free SOVO's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SOVO, you can click the app name below to view related reports, or you can find more info in ASOTools.