Spectiv Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Spectiv's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Spectiv.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Spectiv

App Name : Spectiv



OS : iOS

Network : Instagram,YouTube,Facebook

Developer : Spectiv Inc.

Publisher : Instagram,24 hours schedule management

Total creative ads during the time period : 16

Duration : 185

Popularity : 2,897

Check ASO Keywords of Spectiv

2. Spectiv’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Spectiv in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Spectiv in the recent period. As of 2021-01-16, among the Spectiv‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-01-16, Spectiv's the proportion of networks impressions are placed like this:

Instagram's proportion is 27.99%,

Messenger's proportion is 27.99%,

Audience Network's proportion is 22.2%,

Facebook's proportion is 21.82%,

's proportion is .

In the date of 2021-01-16, Spectiv‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of Spectiv

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Spectiv. We can see some advertising trends.

Top 1 Ad Creative of Spectiv

Ad Details :

Headline :Spectiv

Text :Parents, Life is Stressful - It's Time to Unwind

Top 2 Ad Creative of Spectiv

Ad Details :

Headline :Spectiv

Text :Parents, Life is Stressful - It's Time to Unwind

Top 3 Ad Creative of Spectiv

Ad Details :

Headline :Spectiv

Text :Parents, Life is Stressful - It's Time to Unwind

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 121 121 121
Popularity 379 379 376
Dimensions 400 x 224 400 x 224 400 x 224
Creative Type Video Video Video
Network Instagram Instagram Messenger
Related Ads 4 4 4
Countries Australia,Canada,United Kingdom,El Salvador,United States Australia,Canada,United Kingdom,United States Australia,Canada,United Kingdom,United States
Language English English English

Through the above analysis, we can see that the most effective channel for Spectiv in recent advertising is Instagram, and the main creative type is Video.

In conclusion: The above is a free Spectiv's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Spectiv, you can click the app name below to view related reports, or you can find more info in ASOTools.