Spectrum News: Local Stories Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Spectrum News: Local Stories's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Spectrum News: Local Stories.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Spectrum News: Local Stories
App Name : Spectrum News: Local Stories
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Charter/Spectrum
Publisher : Instagram,Facebook,Sydney Offline City Map,News Portal Punjab,Quick Settings free,Lajmi Fundit - Shqipëri
Total creative ads during the time period : 916
Duration : 1,030
Popularity : 152,666
Check ASO Keywords of Spectrum News: Local Stories
2. Spectrum News: Local Stories’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Spectrum News: Local Stories in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Spectrum News: Local Stories in the recent period. As of 2021-03-16, among the Spectrum News: Local Stories‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 60.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 20.0%, Carousel category's proportion is 20.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Spectrum News: Local Stories's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Spectrum News: Local Stories‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Spectrum News: Local Stories
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Spectrum News: Local Stories. We can see some advertising trends.
Top 1 Ad Creative of Spectrum News: Local Stories
Ad Details ：
Headline ：The New Spectrum News App
Text ：The new Spectrum News app is your all-in-one destination for local news, weather forecasts and events.
Top 2 Ad Creative of Spectrum News: Local Stories
Ad Details ：
Headline ：The New Spectrum News App
Text ：Hyperlocal weather forecasts you can turn to throughout the day, from your team at Spectrum News 1.
Top 3 Ad Creative of Spectrum News: Local Stories
Ad Details ：
Headline ：The New Spectrum News App
Text ：Stories and information that matter to SoCal, from your team at Spectrum News 1. Introducing the new Spectrum News app.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 74 | 74 | 74 |
| Popularity | 569 | 566 | 566 |
| Dimensions | 400 x 400 | 426 x 426 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Spectrum News: Local Stories in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Spectrum News: Local Stories's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Spectrum News: Local Stories, you can click the app name below to view related reports, or you can find more info in ASOTools.