Hong Kong Observation Wheel Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Hong Kong Observation Wheel's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Hong Kong Observation Wheel.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Hong Kong Observation Wheel
App Name : Hong Kong Observation Wheel
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Hong Kong Observation Wheel
Publisher : Instagram,Facebook
Total creative ads during the time period : 16
Duration : 108
Popularity : 7,280
Check ASO Keywords of Hong Kong Observation Wheel
2. Hong Kong Observation Wheel’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Hong Kong Observation Wheel in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Hong Kong Observation Wheel in the recent period. As of 2021-03-14, among the Hong Kong Observation Wheel‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 50.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Hong Kong Observation Wheel's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-14, Hong Kong Observation Wheel‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Hong Kong Observation Wheel
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Hong Kong Observation Wheel. We can see some advertising trends.
Top 1 Ad Creative of Hong Kong Observation Wheel
Ad Details ：
Headline ：全新香港摩天輪 AR App 體驗香港歷史
Text ：🎡全新香港摩天輪 AR App 體驗香港歷史🎡
新推出嘅香港摩天輪AR擴增實境應用程式為訪客帶來三個唔同嘅角度遊覽香港，分別係香港開埠之初（1890-1920）、轉變中的城市（1960-1980）及國際大都會。大家可以喺乘坐摩天輪飽覽維港同時，透過AR擴增實境應用程式以嶄新嘅360度視覺體驗一睹維港兩岸過去嘅原貌。
而家坐摩天輪成人只需$20! 刻嚟坐摩天輪試玩全新 AR App，體驗香港歷史！
AR App 更多資訊: https://bit.ly/3fpEAIU
🎡Experience Historical Hong Kong with the Hong Kong Observation Wheel AR App presented by AIA
A world-first, the new Hong Kong Observation Wheel AR App gives visitors the opportunity to see Hong Kong from three perspectives: Beyond the Beginning (1890-1920); City in Transition (1960-1980); and Present Day. When riding the Wheel, the App overlays a full 360-degree visual recreation of bygone eras onto current sights.
It's only $20 for a ride! Come join us now to try out this new AR App and experience historical Hong Kong!
More info on the AR App: https://bit.ly/3fpEAIU
Top 2 Ad Creative of Hong Kong Observation Wheel
Ad Details ：
Headline ：全新香港摩天輪 AR App 體驗香港歷史
Text ：🎡全新香港摩天輪 AR App 體驗香港歷史🎡
新推出嘅香港摩天輪AR擴增實境應用程式為訪客帶來三個唔同嘅角度遊覽香港，分別係香港開埠之初（1890-1920）、轉變中的城市（1960-1980）及國際大都會。大家可以喺乘坐摩天輪飽覽維港同時，透過AR擴增實境應用程式以嶄新嘅360度視覺體驗一睹維港兩岸過去嘅原貌。
而家坐摩天輪成人只需$20! 刻嚟坐摩天輪試玩全新 AR App，體驗香港歷史！
AR App 更多資訊: https://bit.ly/3fpEAIU
🎡Experience Historical Hong Kong with the Hong Kong Observation Wheel AR App presented by AIA
A world-first, the new Hong Kong Observation Wheel AR App gives visitors the opportunity to see Hong Kong from three perspectives: Beyond the Beginning (1890-1920); City in Transition (1960-1980); and Present Day. When riding the Wheel, the App overlays a full 360-degree visual recreation of bygone eras onto current sights.
It's only $20 for a ride! Come join us now to try out this new AR App and experience historical Hong Kong!
More info on the AR App: https://bit.ly/3fpEAIU
Top 3 Ad Creative of Hong Kong Observation Wheel
Ad Details ：
Headline ：全新香港摩天輪 AR App 體驗香港歷史
Text ：🎡全新香港摩天輪 AR App 體驗香港歷史🎡
新推出嘅香港摩天輪AR擴增實境應用程式為訪客帶來三個唔同嘅角度遊覽香港，分別係香港開埠之初（1890-1920）、轉變中的城市（1960-1980）及國際大都會。大家可以喺乘坐摩天輪飽覽維港同時，透過AR擴增實境應用程式以嶄新嘅360度視覺體驗一睹維港兩岸過去嘅原貌。
而家坐摩天輪成人只需$20! 刻嚟坐摩天輪試玩全新 AR App，體驗香港歷史！
AR App 更多資訊: https://bit.ly/3fpEAIU
🎡Experience Historical Hong Kong with the Hong Kong Observation Wheel AR App presented by AIA
A world-first, the new Hong Kong Observation Wheel AR App gives visitors the opportunity to see Hong Kong from three perspectives: Beyond the Beginning (1890-1920); City in Transition (1960-1980); and Present Day. When riding the Wheel, the App overlays a full 360-degree visual recreation of bygone eras onto current sights.
It's only $20 for a ride! Come join us now to try out this new AR App and experience historical Hong Kong!
More info on the AR App: https://bit.ly/3fpEAIU
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 107 | 107 | 107 |
| Popularity | 625 | 622 | 619 |
| Dimensions | 426 x 240 | 426 x 240 | 426 x 240 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Audience Network | |
| Related Ads | 8 | 8 | 8 |
| Countries | Hong Kong | Hong Kong,Taiwan,Macau | Hong Kong |
| Language | Chinese (Traditional) | Chinese (Traditional) | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for Hong Kong Observation Wheel in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Hong Kong Observation Wheel's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Hong Kong Observation Wheel, you can click the app name below to view related reports, or you can find more info in ASOTools.