Spiir Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Spiir's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Spiir.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Spiir
App Name : Spiir
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Spiir
Publisher : Instagram,Facebook,appsGratis
Total creative ads during the time period : 165
Duration : 963
Popularity : 21,602
Check ASO Keywords of Spiir
2. Spiir’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Spiir in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Spiir in the recent period. As of 2021-03-06, among the Spiir‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-06, Spiir's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-06, Spiir‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Spiir
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Spiir. We can see some advertising trends.
Top 1 Ad Creative of Spiir
Ad Details ：
Headline ：De Pengepressede: "Jeg har i løbet af mit korte liv spillet for ca. 300.000-400.000 kr" - Spiir
Text ："Jeg er 21 år gammel. Jeg har i løbet af mit korte liv spillet for ca. 300.000-400.000 kr."
For Rune startede det hele, da han som ung knægt begyndte at satse småbeløb på weekendens fodboldkampe. Men inden han var fyldt 18 år, var hans liv fyldt med løgne, masser af gæld og en konstant jagt efter de næste kampe at smide penge efter.
I denne artikel står Rune frem og deler sin ærlige historie om sin kamp mod ludomani. Historien er en del af projektet og bogen – De Pengepressede.
Top 2 Ad Creative of Spiir
Ad Details ：
Headline ：De Pengepressede: "Jeg har i løbet af mit korte liv spillet for ca. 300.000-400.000 kr" - Spiir
Text ："Jeg er 21 år gammel. Jeg har i løbet af mit korte liv spillet for ca. 300.000-400.000 kr."
For Rune startede det hele, da han som ung knægt begyndte at satse småbeløb på weekendens fodboldkampe. Men inden han var fyldt 18 år, var hans liv fyldt med løgne, masser af gæld og en konstant jagt efter de næste kampe at smide penge efter.
I denne artikel står Rune frem og deler sin ærlige historie om sin kamp mod ludomani. Historien er en del af projektet og bogen – De Pengepressede.
Top 3 Ad Creative of Spiir
Ad Details ：
Headline ：Stay on top of your money 🏄🏼♂️
Text ：Spiir – manage your money with ease 🙌
All you need to manage your money is Spiir – the most popular money-app in the Nordics with 385,000 happy users. The app gives you a simple and fun overview of your money and helps you build better financial habits. It automatically keeps track of your spending and categorises everything for you to keep you in control of your finances 💪🏼
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 112 | 112 | 78 |
| Popularity | 841 | 838 | 593 |
| Dimensions | 600 x 350 | 600 x 350 | 400 x 400 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Denmark | Denmark | Norway |
| Language | NA | NA | English |
Through the above analysis, we can see that the most effective channel for Spiir in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Spiir's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Spiir, you can click the app name below to view related reports, or you can find more info in ASOTools.