Spond Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Spond's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Spond.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Spond
App Name : Spond
Logo：
OS : iOS
Network : Google Ads(Admob),Audience Network,Facebook
Developer : SPOND AS
Publisher : Canasta - Card Game,金山电池医生极速版,Fotor - Photo Editor&Collage,GulogGratis,Holiday Calendar USA 2016 - Federal Public US Holidays for Vacation and free time Planning,Cymera,Instagram,开箱模拟器 for 皇室战争
Total creative ads during the time period : 1,719
Duration : 965
Popularity : 162,186
Check ASO Keywords of Spond
2. Spond’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Spond in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Spond in the recent period. As of 2021-03-15, among the Spond‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Spond's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.53%,
Instagram's proportion is 25.1%,
Audience Network's proportion is 24.74%,
Messenger's proportion is 24.63%,
's proportion is .
In the date of 2021-03-15, Spond‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Spond
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Spond. We can see some advertising trends.
Top 1 Ad Creative of Spond
Ad Details ：
Headline ：Get your team organised. 100% free!
Text ：We believe in the power of team sports. 🙌 So we built an app to help. Spond saves sports coaches time by handling team communication & team scheduling all in one place. Download Spond 100% free: http://app.spond.com/fbdownload
Top 2 Ad Creative of Spond
Ad Details ：
Headline ：Download Spond. 100% free!
Text ：Spond believes in the power of team sports 🌟 The Spond team management app helps coaches organise and manage teams: ✅ Record attendance and have access to who participated where at what time ✅ Send direct or group messages and alerts to team members and guardians ✅ Teammates can indicate their availability for upcoming team events ✅ One-click reminders to non-responders Download Spond 100% free: http://app.spond.com/fbdownload
Top 3 Ad Creative of Spond
Ad Details ：
Headline ：Download Spond. 100% free!
Text ：Spond believes in the power of team sports 🌟 The Spond team management app helps coaches organise and manage teams: ✅ Record attendance and have access to who participated where at what time ✅ Send direct or group messages and alerts to team members and guardians ✅ Teammates can indicate their availability for upcoming team events ✅ One-click reminders to non-responders Download Spond 100% free: http://app.spond.com/fbdownload
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 214 | 214 | 214 |
| Popularity | 998 | 998 | 998 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Spond in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Spond's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Spond, you can click the app name below to view related reports, or you can find more info in ASOTools.