Sports Direct Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Sports Direct's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Sports Direct.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Sports Direct
App Name : Sports Direct
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : Sports Direct Retail Ltd
Publisher : Instagram,Facebook,Light Bible: Daily Verses, Prayer, Audio Bible,Korean Food Recipes - 10k Recipes,Fotor - Photo Editor&Collage,OLX Classifieds,GulogGratis
Total creative ads during the time period : 3,412
Duration : 1,427
Popularity : 438,656
Check ASO Keywords of Sports Direct
2. Sports Direct’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Sports Direct in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Sports Direct in the recent period. As of 2021-03-15, among the Sports Direct‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 2.65%, Playable Ads category's proportion is 0.0%, Image category's proportion is 92.04%, Carousel category's proportion is 5.31%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Sports Direct's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.02%,
Instagram's proportion is 25.01%,
Messenger's proportion is 25.01%,
Audience Network's proportion is 24.95%,
's proportion is .
In the date of 2021-03-15, Sports Direct‘s network with the most ads is Facebook and its proportion is 25.22%.
3. Top 3 Ad Creative Analysis of Sports Direct
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Sports Direct. We can see some advertising trends.
Top 1 Ad Creative of Sports Direct
Ad Details ：
Headline ：Komperdell Nordic Profi S
Text ：Shop Now At SportsDirect.com
Top 2 Ad Creative of Sports Direct
Ad Details ：
Headline ：Soviet Whitehall Mid Chukka Boot Infant Boys
Text ：Discover More Great Products Online Now!
my.sportsdirect.com
Top 3 Ad Creative of Sports Direct
Ad Details ：
Headline ：adidas Kakari RgBoot
Text ：Shop these great offers now available at SportsDirect.com!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 602 | 578 | 418 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,Canada,United States,Australia | United Kingdom,Canada,United States,Australia | United Kingdom,Liechtenstein,Ireland,Andorra,Belarus,Albania,Luxembourg,Monaco |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Sports Direct in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Sports Direct's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Sports Direct, you can click the app name below to view related reports, or you can find more info in ASOTools.