CGTN - China Global TV Network Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the CGTN - China Global TV Network’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps CGTN - China Global TV Network.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of CGTN - China Global TV Network
App Name : CGTN - China Global TV Network
OS : iOS
Network : Google Ads(Admob),Twitter,Facebook
Developer : CCTVNEWS
Publisher : Buraco Canastra Online,Q Scan for Netflix,Entutele,AppBox Pro,Drift Mania Championship,FilmMob MY,Gas Station: Car Parking Sim
Total creative ads during the time period : 27,578
Duration : 1,615
Popularity : 2,282,654
2. CGTN - China Global TV Network’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser CGTN - China Global TV Network in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of CGTN - China Global TV Network in the recent period. As of 2020-09-07, among the CGTN - China Global TV Network‘s ad creative, the Html category’s proportion is 83.33%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 16.67%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, CGTN - China Global TV Network’s the proportion of networks impressions are placed like this:
Google Ads(Admob)’s proportion is 98.17%,
Facebook’s proportion is 1.83%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, CGTN - China Global TV Network‘s network with the most ads is Google Ads(Admob) and its proportion is 94.44%.
3. Top 3 Ad Creative Analysis of CGTN - China Global TV Network
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of CGTN - China Global TV Network. We can see some advertising trends.
Top 1 Ad Creative of CGTN - China Global TV Network
Ad Details ：
Headline ：Parachutes guide China's rocket debris safely to earth
Text ：China has been testing high-tech parachutes to control rocket debris and make space launches safer, according to the China Academy of Launch Vehicle Technology (CALT).
Top 2 Ad Creative of CGTN - China Global TV Network
Ad Details ：
Headline ：Zoo animal adoption becomes popular amid COVID-19 outbreak
Text ：Many zoos have been under heavy financial burden since late January amid the #coronavirus outbreak. Revenue has plummeted with little or no visitors and rising prices to transport food for the animals. #COVID19
Top 3 Ad Creative of CGTN - China Global TV Network
Ad Details ：
Headline ：Install CGTN to read more 👉👉
Text ：This is the official app for China Global Television Network (CGTN), new international media organization. It was launched by the national broadcaster China Central Television (CCTV) on December 31, 2016. WHAT WE BELIEVE We believe the world is changing and that we live in a multipolar world, but...
Basic Info of Top 3 Ad Creative
|Dimensions||450 x 253||450 x 253||800 x 450|
|Countries||Australia,United Kingdom,Canada,United States||Canada,United States,United Kingdom,Australia||Canada,United States,United Kingdom,Australia|
Through the above analysis, we can see that the most effective channel for CGTN - China Global TV Network in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free CGTN - China Global TV Network’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to CGTN - China Global TV Network, you can click the app name below to view related reports.