TMZ Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the TMZ's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps TMZ.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of TMZ
App Name : TMZ
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Warner Bros. International Enterprises
Publisher : Instagram,Facebook,打工趣 - 最棒的兼職工作資訊平台,YouCam Nails - Manicure Salon for Custom Nail Art,30 Day Fitness Challenge - Workout at Home,Garden Photo Frames
Total creative ads during the time period : 404
Duration : 974
Popularity : 103,499
Check ASO Keywords of TMZ
2. TMZ’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser TMZ in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of TMZ in the recent period. As of 2021-03-11, among the TMZ‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, TMZ's the proportion of networks impressions are placed like this:
Messenger's proportion is 25.41%,
Audience Network's proportion is 25.39%,
Facebook's proportion is 24.79%,
Instagram's proportion is 24.41%,
's proportion is .
In the date of 2021-03-11, TMZ‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of TMZ
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of TMZ. We can see some advertising trends.
Top 1 Ad Creative of TMZ
Ad Details ：
Headline ：Senator Mitch McConnell Confronted at Restaurant by Angry Customers
Text ：While Democrats and Republicans disagree on many issues, can we all agree that this kind of behavior and these kind of attacks are unacceptable? Let's bring civility back to Kentucky. Vote for George Barnett for Christian County Magistrate on November 6th! www.VoteForBarnett.com
Top 2 Ad Creative of TMZ
Ad Details ：
Headline ：Botham Jean's Neighbor Who Testified Against Dallas Cop Shot Dead
Text ：WTH .... I call for a Federal Investigation of this young man's murder !! Texas is out of control ....
Top 3 Ad Creative of TMZ
Ad Details ：
Headline ：Tom Brady Plays Shirtless
Text ：Tom Brady's still out in Costa Rica flaunting his dad bod with no shame.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 729 | 378 | 118 |
| Popularity | 999 | 999 | 995 |
| Dimensions | 535 x 350 | 1200 x 675 | 728 x 380 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 2 | 1 | 101 |
| Countries | United States | United States | Australia,Canada,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for TMZ in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free TMZ's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to TMZ, you can click the app name below to view related reports, or you can find more info in ASOTools.