Dryve Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Dryve's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Dryve.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Dryve
App Name : Dryve
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Bidei
Publisher : Instagram,Facebook
Total creative ads during the time period : 277
Duration : 132
Popularity : 99,780
Check ASO Keywords of Dryve
2. Dryve’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Dryve in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Dryve in the recent period. As of 2021-03-15, among the Dryve‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 22.31%, Playable Ads category's proportion is 0.0%, Image category's proportion is 74.62%, Carousel category's proportion is 3.08%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Dryve's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.1%,
Messenger's proportion is 26.64%,
Instagram's proportion is 25.53%,
Audience Network's proportion is 20.72%,
's proportion is .
In the date of 2021-03-15, Dryve‘s network with the most ads is Facebook and its proportion is 26.15%.
3. Top 3 Ad Creative Analysis of Dryve
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Dryve. We can see some advertising trends.
Top 1 Ad Creative of Dryve
Ad Details ：
Headline ：Toyota Corolla Xei 2.0 16v Cvt Flex
Text ：A melhor seleção de carros em Ribeirão Preto e região está na Dryve. Confira as oportunidades da semana! 😉
🚗 Aceitamos seu veículo na troca
🏦 Financiamento facilitado
💰 Preço justo
🔒 Pagamento 100% seguro
📄 Suporte na documentação
📆 Até 1 ano de garantia para motor e câmbio
Ficou interessado? Conheça todos os veículos disponíveis em nosso site e solicite uma proposta.
Top 2 Ad Creative of Dryve
Ad Details ：
Headline ：Honda Civic Si 1.5 16v Tb
Text ：A melhor seleção de carros em Ribeirão Preto e região está na Dryve. Confira as oportunidades da semana! 😉
🚗 Aceitamos seu veículo na troca
🏦 Financiamento facilitado
💰 Preço justo
🔒 Pagamento 100% seguro
📄 Suporte na documentação
📆 Até 1 ano de garantia para motor e câmbio
Ficou interessado? Conheça todos os veículos disponíveis em nosso site e solicite uma proposta.
Top 3 Ad Creative of Dryve
Ad Details ：
Headline ：Mercedes-benz Classe C C 180 1.8 Tb
Text ：A melhor seleção de carros em Ribeirão Preto e região está na Dryve. Confira as oportunidades da semana! 😉
🚗 Aceitamos seu veículo na troca
🏦 Financiamento facilitado
💰 Preço justo
🔒 Pagamento 100% seguro
📄 Suporte na documentação
📆 Até 1 ano de garantia para motor e câmbio
Ficou interessado? Conheça todos os veículos disponíveis em nosso site e solicite uma proposta.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 130 | 130 | 130 |
| Popularity | 925 | 925 | 925 |
| Dimensions | 600 x 450 | 600 x 450 | 600 x 450 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Brazil | Brazil | Brazil |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for Dryve in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Dryve's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Dryve, you can click the app name below to view related reports, or you can find more info in ASOTools.