Spotlite Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Spotlite's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Spotlite.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Spotlite
App Name : Spotlite
Logo：
OS : Android
Network : Facebook,Audience Network
Developer : SPOTLITE MEDIA INC.
Publisher : Tandem Language Exchange: Speak & learn languages,Talkray - Free Calls Texts,Treehouse Table,USA Weather forecast,SHAREit - Transfer & Share,Vegan Recipes - Free Vegan Food Cookbook,TalkU Free Calls +Free Texting +International Call,MixChannel,Toolwiz Photos - Pro Editor
Total creative ads during the time period : 1,263
Duration : 725
Popularity : 2,983
Check ASO Keywords of Spotlite
2. Spotlite’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Spotlite in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Spotlite in the recent period. As of 2020-06-30, among the Spotlite‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-06-30, Spotlite's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-06-30, Spotlite‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Spotlite
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Spotlite. We can see some advertising trends.
Top 1 Ad Creative of Spotlite
Ad Details ：
Headline ：Spotlite India
Text ：Sing for FREE, gain fans, join a contest and win money on Spotlite!
Top 2 Ad Creative of Spotlite
Ad Details ：
Headline ：
Text ：
Top 3 Ad Creative of Spotlite
Ad Details ：
Headline ：
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 24 | 0 | 0 |
| Popularity | 985 | ||
| Dimensions | 480 x 720 | ||
| Creative Type | Video | ||
| Network | |||
| Related Ads | 4 | 0 | 0 |
| Countries | India,Fiji | ||
| Language | English |
Through the above analysis, we can see that the most effective channel for Spotlite in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Spotlite's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Spotlite, you can click the app name below to view related reports, or you can find more info in ASOTools.