Sputnik Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Sputnik's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Sputnik.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Sputnik
App Name : Sputnik
Logo：
OS : Android
Network : Facebook,Instagram
Developer : Rossiya Segodnya
Publisher : Facebook,Instagram
Total creative ads during the time period : 66
Duration : 1,806
Popularity : 7,376
Check ASO Keywords of Sputnik
2. Sputnik’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Sputnik in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Sputnik in the recent period. As of 2021-05-03, among the Sputnik‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-03, Sputnik's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-03, Sputnik‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Sputnik
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Sputnik. We can see some advertising trends.
Top 1 Ad Creative of Sputnik
Ad Details ：
Headline ：USR respinge un candidat pentru că susține familia tradițională și Biserica
Text ：Trebuie să știm ce fel de oameni trimitem in consiliile locale si în fotoliile de primari.
Nu acuzăm, nu dăm verdicte, nu arătăm pe nimeni cu degetul, dar trebuie să fim cât mai bine informați, iar noi suntem creștini practicanți și nu ascundem acest lucru, ba dimpotrivă, aș spune.
În rest, sigur, noi, ghimbășenii, suntem cei care vom decide ce fel de oameni vrem să ne reprezinte în următorii 4 ani. Nu mai e mult până in Iunie😊!
Weekend fain la toată lumea!
Top 2 Ad Creative of Sputnik
Ad Details ：
Headline ：Кузьмин рассказал о шансах русских родителей против Латвии в ЕСПЧ
Text ：https://lv.sputniknews.ru/radio/20200210/13196709/kuzmin-shansy-russkikh-roditeley-latvia-espch.html
Top 3 Ad Creative of Sputnik
Ad Details ：
Headline ：Кузьмин рассказал о шансах русских родителей против Латвии в ЕСПЧ
Text ：https://lv.sputniknews.ru/radio/20200210/13196709/kuzmin-shansy-russkikh-roditeley-latvia-espch.html
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 241 | 247 | 247 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 700 x 440 | 700 x 440 | 700 x 440 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Romania | Latvia | Latvia |
| Language | NA | English | English |
Through the above analysis, we can see that the most effective channel for Sputnik in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Sputnik's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Sputnik, you can click the app name below to view related reports, or you can find more info in ASOTools.