Stanford Children's Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Stanford Children's's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Stanford Children's.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Stanford Children's
App Name : Stanford Children's
Logo：
OS : iOS
Network : Facebook,Instagram,Twitter
Developer : Stanford Children’s Health
Publisher : Instagram,Facebook
Total creative ads during the time period : 82
Duration : 544
Popularity : 7,788
Check ASO Keywords of Stanford Children's
2. Stanford Children's’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Stanford Children's in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Stanford Children's in the recent period. As of 2021-03-04, among the Stanford Children's‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-04, Stanford Children's's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-04, Stanford Children's‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Stanford Children's
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Stanford Children's. We can see some advertising trends.
Top 1 Ad Creative of Stanford Children's
Ad Details ：
Headline ：Schedule a flu shot today.
Text ：It isn’t too late to get your child a flu shot!
Stanford pediatricians say this season’s flu shot is more important than ever.
Top 2 Ad Creative of Stanford Children's
Ad Details ：
Headline ：Schedule a flu shot today.
Text ：It isn’t too late to get your child a flu shot!
Stanford pediatricians say this season’s flu shot is more important than ever.
Top 3 Ad Creative of Stanford Children's
Ad Details ：
Headline ：Find a pediatrician or specialist.
Text ：If you live in the Bay Area, you’re in just the right place. With over 65 locations and virtual visits, Stanford pediatricians are anywhere you need them to be.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 53 | 53 | 49 |
| Popularity | 300 | 297 | 266 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,Australia,United States,United Kingdom | Australia,United Kingdom,United States,Canada | Australia,United States,Canada,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Stanford Children's in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Stanford Children's's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Stanford Children's, you can click the app name below to view related reports, or you can find more info in ASOTools.