Starbucks Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Starbucks's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Starbucks.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Starbucks
App Name : Starbucks
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Twitter
Developer : Starbucks Coffee Company
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Total creative ads during the time period : 10,000
Duration : 2,404
Popularity : 475,594
Check ASO Keywords of Starbucks
2. Starbucks’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Starbucks in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Starbucks in the recent period. As of 2021-03-16, among the Starbucks‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Starbucks's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Starbucks‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Starbucks
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Starbucks. We can see some advertising trends.
Top 1 Ad Creative of Starbucks
Ad Details ：
Headline ：🌟Starbucks Rewards🌟
Text ：
Top 2 Ad Creative of Starbucks
Ad Details ：
Headline ：🌟 Starbucks Rewards 🌟
Text ：
Top 3 Ad Creative of Starbucks
Ad Details ：
Headline ：🌟Starbucks Rewards🌟
Text ：The Starbucks® app is a convenient way to pay in store or skip the line and order ahead. Rewards are built right in, so you’ll collect Stars and start earning free drinks and food with every purchase. Pay in store Save time and earn Rewards when you pay with the Starbucks® app at many stores ...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 334 | 334 | 334 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 891 x 891 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | German | German | English |
Through the above analysis, we can see that the most effective channel for Starbucks in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Starbucks's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Starbucks, you can click the app name below to view related reports, or you can find more info in ASOTools.