GoZem Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the GoZem’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps GoZem.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of GoZem

App Name : GoZem

Logo

GoZem-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Instagram

Developer : Gozem Pte Ltd

Publisher :

Total creative ads during the time period : 160

Duration : 483

Popularity : 23,245

2. GoZem’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser GoZem in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of GoZem in the recent period. As of 2020-09-07, among the GoZem‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 66.67%, Carousel category’s proportion is 33.33%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, GoZem’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 65.34%,

Audience Network’s proportion is 34.66%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, GoZem‘s network with the most ads is Facebook and its proportion is 66.67%.

3. Top 3 Ad Creative Analysis of GoZem

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of GoZem. We can see some advertising trends.

Top 1 Ad Creative of GoZem

Ad Details :

Headline :

Text :Pourquoi utiliser Gozem pour tes déplacements ? 🚗🛺🏍️🛺🚙 Voici pour toi la 2e sur les 10 principales raisons : 2️⃣ Gozem, c'est pratique ! Il suffit juste de commander et ton chauffeur vient te chercher peu importe ta localisation. Tu peux être quelque part à Klikamé et avoir besoin de sortir manger un bon morceau à Nukafu, Gozem te fait déplacer. Besoin de se déplacer aujourd'hui ? Gozem est disponible pour toi chap chap ! Essayez-le aujourd'hui avec le code promo 🎁15VIVI 🎁 ➡️ http://onelink.to/gozemapp

Top 2 Ad Creative of GoZem

Ad Details :

Headline :

Text :Des difficultés à faire déplacer vos bagages et marchandises ? On s’en charge désormais ! Commandez un tricycle bagage depuis votre application Gozem pour déplacer vos bagages et marchandises en toute simplicité. En plus vous bénéficiez d’une réduction de 20% sur vos 5 premières courses avec le code promo : TBAG20 🎁 Essayez le tricycle bagage Gozem maintenant ! #Gozem #TricycleBagage

Top 3 Ad Creative of GoZem

Ad Details :

Headline :Gozem – The transport technology platform for Francophone West Africa.

Text :Gozem is a transport technology platform for Francophone West and Central Africa. Our service allows thousands of passengers to travel safely and reliably by linking them to certified drivers, be it moto-taxis, tricycles or taxis.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 14 8 9
Popularity 82 79 69
Dimensions 720 x 603 720 x 603 940 x 788
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 2 1 1
Countries Togo Togo Benin
Language French French English

Through the above analysis, we can see that the most effective channel for GoZem in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free GoZem’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to GoZem, you can click the app name below to view related reports.