O Globo Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the O Globo's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps O Globo.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of O Globo
App Name : O Globo
Logo：
OS : iOS
Network : Instagram,Facebook,Audience Network
Developer : Editora Globo
Publisher : Instagram,Facebook
Total creative ads during the time period : 258
Duration : 892
Popularity : 19,505
Check ASO Keywords of O Globo
2. O Globo’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser O Globo in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of O Globo in the recent period. As of 2021-03-16, among the O Globo‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, O Globo's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, O Globo‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of O Globo
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of O Globo. We can see some advertising trends.
Top 1 Ad Creative of O Globo
Ad Details ：
Headline ：Afya fecha ano de inovação e crescimento com nova marca e vídeo-manifesto
Text ：Com forte investimento no digital, Afya, o maior grupo de educação médica do Brasil, reforça compromisso com ensino inovador e presença em toda a carreira dos profissionais da área médica.
Top 2 Ad Creative of O Globo
Ad Details ：
Headline ：Mudança estrutural marca os 75 anos de existência da CNC
Text ：A Confederação Nacional do Comércio de Bens, Serviços e Turismo (CNC) está comemorando 75 anos de existência.
Top 3 Ad Creative of O Globo
Ad Details ：
Headline ：Em casa, no meio do verde
Text ：Novo empreendimento imobiliário no Jardim Botânico alia charme e praticidade do bairro e integração total com a natureza.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 30 | 30 | 30 |
| Popularity | 146 | 145 | 145 |
| Dimensions | 600 x 360 | 600 x 360 | 600 x 360 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Brazil,Portugal,Angola | Brazil,Angola,Portugal | Brazil,Portugal,Angola |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for O Globo in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free O Globo's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to O Globo, you can click the app name below to view related reports, or you can find more info in ASOTools.