Amex México Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Amex México's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Amex México.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Amex México
App Name : Amex México
Logo：
OS : Android
Network : Facebook,Google Ads(Admob),Instagram
Developer : American Express
Publisher : Instagram,Señora Vaca Lechera Canciones,ഇസ്ലാം പാഠശാല,Teddy Bear-Kids Jigsaw Puzzles,Canary,حدوتة قبل النوم بدون نت,معلم القران للاطفال بدون نت
Total creative ads during the time period : 159
Duration : 1,137
Popularity : 21,001
Check ASO Keywords of Amex México
2. Amex México’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Amex México in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Amex México in the recent period. As of 2021-03-11, among the Amex México‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 14.29%, Playable Ads category's proportion is 0.0%, Image category's proportion is 71.43%, Carousel category's proportion is 14.29%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, Amex México's the proportion of networks impressions are placed like this:
Facebook's proportion is 76.96%,
Instagram's proportion is 14.19%,
Messenger's proportion is 8.85%,
's proportion is ,
's proportion is .
In the date of 2021-03-11, Amex México‘s network with the most ads is Facebook and its proportion is 38.1%.
3. Top 3 Ad Creative Analysis of Amex México
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Amex México. We can see some advertising trends.
Top 1 Ad Creative of Amex México
Ad Details ：
Headline ：
Text ：Estar siempre conectado es sencillo con Amex App, descubre sus funcionalidades y aprovéchala al máximo.
Top 2 Ad Creative of Amex México
Ad Details ：
Headline ：Amex México
Text ：Nuestra pasión es que disfrutes del mejor Servicio, por ello diseñamos Amex App (antes Amex to Go), una aplicación con herramientas para el manejo de La Tarjeta American Express y sus beneficios. En ella encontrarás funcionalidades para: - Activar y registrar La Tarjeta American Express en Servi...
Top 3 Ad Creative of Amex México
Ad Details ：
Headline ：Conoce Amex App
Text ：Nuestra pasión es que disfrutes del mejor Servicio, por ello diseñamos Amex App (antes Amex to Go), una aplicación con herramientas para el manejo de La Tarjeta American Express y sus beneficios. En ella encontrarás funcionalidades para: - Activar y registrar La Tarjeta American Express en Servi...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 247 | 247 | 181 |
| Popularity | 931 | 863 | 819 |
| Dimensions | 300 x 250 | 1200 x 628 | 1200 x 1200 |
| Creative Type | Video | Image | Image |
| Network | |||
| Related Ads | 3 | 3 | 1 |
| Countries | Mexico,Venezuela,Argentina,Panama,Spain,Paraguay,Cuba,Chile,Peru,Colombia | Mexico | Mexico |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Amex México in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Amex México's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Amex México, you can click the app name below to view related reports, or you can find more info in ASOTools.