360保险 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 360保险's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 360保险.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 360保险
App Name : 360保险
Logo：
OS : Android
Network : 今日头条,抖音短视频,快手
Developer : 广东众康永道保险经纪有限公司
Publisher : 停车达人,极速清理管家轻量版,二头条,极速清理大师,数字华容道,百度贴吧
Total creative ads during the time period : 298
Duration : 175
Popularity : 15,998
Check ASO Keywords of 360保险
2. 360保险’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 360保险 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 360保险 in the recent period. As of 2021-03-10, among the 360保险‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 75.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 25.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, 360保险's the proportion of networks impressions are placed like this:
快手's proportion is 80.0%,
今日头条's proportion is 20.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-10, 360保险‘s network with the most ads is 快手 and its proportion is 75.0%.
3. Top 3 Ad Creative Analysis of 360保险
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 360保险. We can see some advertising trends.
Top 1 Ad Creative of 360保险
Ad Details ：
Headline ：看病终于不用花自己钱了,免费领最高1万健康保障
Text ：
Top 2 Ad Creative of 360保险
Ad Details ：
Headline ：上海人注意领福利了,可领1万保额!
Text ：
Top 3 Ad Creative of 360保险
Ad Details ：
Headline ：凭手机号,即可免费投保最高10000元健康保障!
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 37 | 37 | 37 |
| Popularity | 188 | 187 | 186 |
| Dimensions | 720 x 1280 | 720 x 1280 | 720 x 1280 |
| Creative Type | Video | Video | Video |
| Network | 快手 | 快手 | 快手 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 360保险 in recent advertising is 快手, and the main creative type is Video.
In conclusion: The above is a free 360保险's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 360保险, you can click the app name below to view related reports, or you can find more info in ASOTools.