Starling Bank - Better Mobile Banking Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Starling Bank - Better Mobile Banking's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Starling Bank - Better Mobile Banking.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Starling Bank - Better Mobile Banking
App Name : Starling Bank - Better Mobile Banking
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Starling Bank
Publisher : Instagram,Treehouse Table,UC Mini-Download Video Status & Movies,SHAREit - Transfer & Share,TalkU Free Calls +Free Texting +International Call,Vegan Recipes - Free Vegan Food Cookbook,Talkray - Free Calls Texts
Total creative ads during the time period : 735
Duration : 1,641
Popularity : 101,928
Check ASO Keywords of Starling Bank - Better Mobile Banking
2. Starling Bank - Better Mobile Banking’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Starling Bank - Better Mobile Banking in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Starling Bank - Better Mobile Banking in the recent period. As of 2021-03-14, among the Starling Bank - Better Mobile Banking‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 80.0%, Carousel category's proportion is 20.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Starling Bank - Better Mobile Banking's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.04%,
Instagram's proportion is 25.04%,
Messenger's proportion is 24.96%,
Audience Network's proportion is 24.96%,
's proportion is .
In the date of 2021-03-14, Starling Bank - Better Mobile Banking‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Starling Bank - Better Mobile Banking
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Starling Bank - Better Mobile Banking. We can see some advertising trends.
Top 1 Ad Creative of Starling Bank - Better Mobile Banking
Ad Details ：
Headline ：Business banking. But better.
Text ：
Top 2 Ad Creative of Starling Bank - Better Mobile Banking
Ad Details ：
Headline ：Starling Bank - Better Mobile Banking
Text ：Managing your money should feel easy. Smooth. Occasionally even a little fun. For almost...
Top 3 Ad Creative of Starling Bank - Better Mobile Banking
Ad Details ：
Headline ：The Bank Account for Backpackers
Text ：Frequent flyer? Well-travelled tourist? Learn how to make your travel money go further.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 223 | 302 | 94 |
| Popularity | 998 | 983 | 983 |
| Dimensions | 400 x 400 | 400 x 400 | 480 x 251 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | Audience Network | Audience Network |
| Related Ads | 1 | 2 | 46 |
| Countries | United States,United Kingdom | United Kingdom,Australia,United States,Canada | Canada,United Kingdom,Australia,United States |
| Language | Norwegian | English | English |
Through the above analysis, we can see that the most effective channel for Starling Bank - Better Mobile Banking in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Starling Bank - Better Mobile Banking's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Starling Bank - Better Mobile Banking, you can click the app name below to view related reports, or you can find more info in ASOTools.