State Farm® Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the State Farm®'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps State Farm®.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of State Farm®
App Name : State Farm®
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : State Farm Mutual Automobile Insurance Company
Publisher : Instagram,Facebook,umusio - free music with playlists,Fotor - Photo Editor&Collage,Tattoo Surgery Simulator - Design & Make Cool Tattoos,Spoon Pet Collector
Total creative ads during the time period : 5,230
Duration : 1,504
Popularity : 1,266,078
Check ASO Keywords of State Farm®
2. State Farm®’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser State Farm® in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of State Farm® in the recent period. As of 2021-03-15, among the State Farm®‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 15.25%, Playable Ads category's proportion is 0.0%, Image category's proportion is 84.75%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, State Farm®'s the proportion of networks impressions are placed like this:
Facebook's proportion is 64.88%,
Instagram's proportion is 30.72%,
Audience Network's proportion is 2.74%,
Messenger's proportion is 1.67%,
's proportion is .
In the date of 2021-03-15, State Farm®‘s network with the most ads is Facebook and its proportion is 47.46%.
3. Top 3 Ad Creative Analysis of State Farm®
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of State Farm®. We can see some advertising trends.
Top 1 Ad Creative of State Farm®
Ad Details ：
Headline ：Dane Donaldson- State Farm Agent
Text ：Local agent, hometown pride, have all your insurance needs met at Dane Donaldson State Farm! Call, click, or stop by in person today!
Top 2 Ad Creative of State Farm®
Ad Details ：
Headline ：Rene LeClerc State Farm
Text ：
Top 3 Ad Creative of State Farm®
Ad Details ：
Headline ：Call and ask for "Quotes For Good".
Text ：San Francisco CA State Farm Agent Ben Carr can provide free quotes for home, life, auto insurance and more. Call (415) 569-2277 for your insurance needs today.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1,031 | 422 | 320 |
| Popularity | 1,000 | 999 | 999 |
| Dimensions | 2048 x 1037 | 1200 x 628 | 2048 x 1365 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | Liechtenstein,Austria,Germany | United States |
| Language | English | German | English |
Through the above analysis, we can see that the most effective channel for State Farm® in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free State Farm®'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to State Farm®, you can click the app name below to view related reports, or you can find more info in ASOTools.