StoryCorps Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the StoryCorps's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps StoryCorps.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of StoryCorps
App Name : StoryCorps
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : NPR
Publisher : Instagram,Facebook
Total creative ads during the time period : 206
Duration : 783
Popularity : 20,803
Check ASO Keywords of StoryCorps
2. StoryCorps’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser StoryCorps in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of StoryCorps in the recent period. As of 2021-03-11, among the StoryCorps‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, StoryCorps's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, StoryCorps‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of StoryCorps
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of StoryCorps. We can see some advertising trends.
Top 1 Ad Creative of StoryCorps
Ad Details ：
Headline ：The Leesburg Stockade Girls
Text ：They were girls. Held in a stockade for 2 months. Read - or listen to - their story.. On #MLKDay we honor them and all who stand and suffer for what's right. Yesterday and today. On our borders & on pipelines..In the streets & fields. For our oceans & air. For justice, dignity, & safety. We see you, we honor you, we march for you. #mlkseattle. Join us.
Top 2 Ad Creative of StoryCorps
Ad Details ：
Headline ：Voices to Celebrate Women’s History Month
Text ：Ellaraino shares a priceless piece of her family history — her great-grandmother Silvia’s take on what it means to be free. Discover inspiring stories like this one at Storycorps.org/Womens-History-Month
Top 3 Ad Creative of StoryCorps
Ad Details ：
Headline ：Listen. Honor. Share.
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 639 | 343 | 211 |
| Popularity | 999 | 992 | 863 |
| Dimensions | 636 x 358 | 1080 x 1080 | 400 x 400 |
| Creative Type | Image | Video | Video |
| Network | |||
| Related Ads | 1 | 2 | 2 |
| Countries | United States | United Kingdom,Australia,Canada,United States | United States |
| Language | English | English | Norwegian |
Through the above analysis, we can see that the most effective channel for StoryCorps in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free StoryCorps's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to StoryCorps, you can click the app name below to view related reports, or you can find more info in ASOTools.