Student.com: Search and book student accommodation Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Student.com: Search and book student accommodation's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Student.com: Search and book student accommodation.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Student.com: Search and book student accommodation
App Name : Student.com: Search and book student accommodation
Logo：
OS : Android
Network : Facebook,Google Ads(Admob),Instagram
Developer : student.com
Publisher : Instagram,ATİ'NİN YGS-LYS NOTLARI,Princess Matching Game,Bike ride,Magic Math,Marbel Shape Puzzle Kids Games,Iqra Lengkap,German conversation,Word Search Classic for kids
Total creative ads during the time period : 421
Duration : 814
Popularity : 159,312
Check ASO Keywords of Student.com: Search and book student accommodation
2. Student.com: Search and book student accommodation’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Student.com: Search and book student accommodation in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Student.com: Search and book student accommodation in the recent period. As of 2021-05-14, among the Student.com: Search and book student accommodation‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-14, Student.com: Search and book student accommodation's the proportion of networks impressions are placed like this:
Instagram's proportion is 50.0%,
Messenger's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-14, Student.com: Search and book student accommodation‘s network with the most ads is Instagram and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Student.com: Search and book student accommodation
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Student.com: Search and book student accommodation. We can see some advertising trends.
Top 1 Ad Creative of Student.com: Search and book student accommodation
Ad Details ：
Headline ：留學生公寓
Text ：透過Student.com這全球最大平台來預訂國際生住宿。我們幫助學生於全球逾400個城市租住合適的學生房間。只需按城市、地區及大學搜索。專屬免費支援協助你訂房。
Top 2 Ad Creative of Student.com: Search and book student accommodation
Ad Details ：
Headline ：Student Accommodation
Text ：Book student housing with Student.com, the world’s largest marketplace for international student housing. We help students rent their perfect student room in more than 400 cities worldwide. Search by city, area and university. Free dedicated support with your booking.
Top 3 Ad Creative of Student.com: Search and book student accommodation
Ad Details ：
Headline ：留學生公寓
Text ：在Student.com找到最好的學生住宿。只需搜索城市、地區及大學。免訂房費，100%免手續費。
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 331 | 241 | 114 |
| Popularity | 998 | 965 | 832 |
| Dimensions | 1200 x 628 | 1200 x 628 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 3 | 1 |
| Countries | Taiwan,India | Malaysia,Korea,India,Hong Kong,Taiwan | Taiwan,India,United Kingdom |
| Language | Chinese (Traditional) | English | French |
Through the above analysis, we can see that the most effective channel for Student.com: Search and book student accommodation in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Student.com: Search and book student accommodation's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Student.com: Search and book student accommodation, you can click the app name below to view related reports, or you can find more info in ASOTools.