WCIA News App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the WCIA News App's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps WCIA News App.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of WCIA News App
App Name : WCIA News App
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Nexstar Inc.
Publisher : Instagram,Facebook
Total creative ads during the time period : 33
Duration : 652
Popularity : 2,837
Check ASO Keywords of WCIA News App
2. WCIA News App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser WCIA News App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of WCIA News App in the recent period. As of 2021-03-03, among the WCIA News App‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-03, WCIA News App's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Messenger's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-03, WCIA News App‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of WCIA News App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of WCIA News App. We can see some advertising trends.
Top 1 Ad Creative of WCIA News App
Ad Details ：
Headline ：Single mom pleads with Pritzker not to scrap school scholarships
Text ：Stories like Jasmine's are why we must continue to #InvestinKids!
"I hear that [Pritzker]'s trying to get rid of the program that made me so excited and caused so much joy. I'm like, 'why would he want to do that?'
Single mother Jasmine Bland asked Governor Pritzker, "Why do you want to make it more difficult on us for our kids to have the same chance?"
#SaveMyScholarship #TCSHelpsKids
https://www.wcia.com/news/local-news/single-mom-pleads-with-pritzker-not-to-scrap-school-scholarships/2017348428?utm_medium=social&utm_source=facebook_WCIA_3_News&fbclid=IwAR1aIOSpWse51YyqZI514rbdT-GApdcR3b3llUNuF17pptCX9wWoqwqtzFk
Top 2 Ad Creative of WCIA News App
Ad Details ：
Headline ：Website ranks area school district tops in the state
Text ：Mahomet-Seymour Schools ranked #1 in Champaign County and #26 in the state!! This speaks volumes about our students, our community, our teachers, and all district employees!!
Top 3 Ad Creative of WCIA News App
Ad Details ：
Headline ：Website ranks area school district tops in the state
Text ：Mahomet-Seymour Schools ranked #1 in Champaign County and #26 in the state!! This speaks volumes about our students, our community, our teachers, and all district employees!!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 537 | 15 | 15 |
| Popularity | 999 | 86 | 75 |
| Dimensions | 1280 x 720 | 690 x 460 | 600 x 400 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | United States | United Kingdom,United States,Canada,Australia | Australia,United Kingdom,United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for WCIA News App in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free WCIA News App's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to WCIA News App, you can click the app name below to view related reports, or you can find more info in ASOTools.