Style My Hair Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Style My Hair's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Style My Hair.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Style My Hair
App Name : Style My Hair
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : L'Oreal
Publisher : Instagram,Facebook,Agora - The World’s Best Photos,Photo Editor & Pic Collage - Sweet Selfie Camera
Total creative ads during the time period : 92
Duration : 1,860
Popularity : 7,305
Check ASO Keywords of Style My Hair
2. Style My Hair’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Style My Hair in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Style My Hair in the recent period. As of 2021-05-23, among the Style My Hair‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 64.29%, Playable Ads category's proportion is 0.0%, Image category's proportion is 35.71%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-23, Style My Hair's the proportion of networks impressions are placed like this:
Messenger's proportion is 42.86%,
Facebook's proportion is 35.71%,
Instagram's proportion is 21.43%,
's proportion is ,
's proportion is .
In the date of 2021-05-23, Style My Hair‘s network with the most ads is Messenger and its proportion is 42.86%.
3. Top 3 Ad Creative Analysis of Style My Hair
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Style My Hair. We can see some advertising trends.
Top 1 Ad Creative of Style My Hair
Ad Details ：
Headline ：VITAMINO COLOR
Text ：L’Oréal Professionnel – легендарный французский бренд профессиональной салонной косметики для волос с историей более 100 лет.
Top 2 Ad Creative of Style My Hair
Ad Details ：
Headline ：VITAMINO COLOR
Text ：L’Oréal Professionnel – легендарный французский бренд профессиональной салонной косметики для волос с историей более 100 лет.
Top 3 Ad Creative of Style My Hair
Ad Details ：
Headline ：Сохраните длину ваших волос
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 26 | 26 | 25 |
| Popularity | 128 | 127 | 121 |
| Dimensions | 1080 x 1920 | 1080 x 1920 | 400 x 400 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Russia | Russia | Russia |
| Language | Russian | Russian | Russian |
Through the above analysis, we can see that the most effective channel for Style My Hair in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Style My Hair's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Style My Hair, you can click the app name below to view related reports, or you can find more info in ASOTools.