Summoners War Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Summoners War's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Summoners War.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Summoners War
App Name : Summoners War
Logo：
OS : Android
Network : AppLovin,Facebook,Audience Network
Developer : Com2uS
Publisher : Instagram,Facebook,Treehouse Table,USA Weather forecast,SHAREit - Transfer & Share,TalkU Free Calls +Free Texting +International Call
Total creative ads during the time period : 10,000
Duration : 2,467
Popularity : 1,725,697
Check ASO Keywords of Summoners War
2. Summoners War’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Summoners War in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Summoners War in the recent period. As of 2021-03-15, among the Summoners War‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 9.57%, Playable Ads category's proportion is 0.0%, Image category's proportion is 90.43%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Summoners War's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.85%,
Audience Network's proportion is 25.46%,
Messenger's proportion is 24.36%,
Instagram's proportion is 24.07%,
UnityAds's proportion is 0.24%.
In the date of 2021-03-15, Summoners War‘s network with the most ads is Facebook and its proportion is 25.53%.
3. Top 3 Ad Creative Analysis of Summoners War
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Summoners War. We can see some advertising trends.
Top 1 Ad Creative of Summoners War
Ad Details ：
Headline ：サマナーズウォー: Sky Arena
Text ：結局は人は平気で嘘をつく… …私は …いらない子？ 誰か… 私を… ゛＿じ…＿めて…″
Top 2 Ad Creative of Summoners War
Ad Details ：
Headline ：サマナーズウォー: Sky Arena
Text ：本格RPGサマナーズウォーをご紹介するアカウントです。本アカウントは告知用のアカウントなので、メンションやリプライ、DMへの返信、フォロー返しは致しかねます。
Top 3 Ad Creative of Summoners War
Ad Details ：
Headline ：サマナーズウォー: Sky Arena
Text ：e-sports/FPS/AVA/OverWatch/Warframe/etc... Clan：FiVESeedのマスターやってます。護衛やりたい方は声かけてください( *｀ω´)他にもデバイスとか料理とか猫とかいろんなことつぶやいてます
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1,208 | 1,170 | 1,211 |
| Popularity | 1,000 | 1,000 | 1,000 |
| Dimensions | 800 x 320 | 800 x 320 | 800 x 320 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Japan | Japan | Japan,Australia,Canada,United Kingdom,Malaysia,United States |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for Summoners War in recent advertising is Twitter, and the main creative type is Image.
In conclusion: The above is a free Summoners War's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Summoners War, you can click the app name below to view related reports, or you can find more info in ASOTools.