今日头条 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 今日头条's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 今日头条.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 今日头条
App Name : 今日头条
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,趣头条,WIFI万能钥匙
Developer : Beijing Bytedance Technology Co., Ltd.
Publisher : 周公解梦,糗事百科,今日影视大全,WTV影视大全,触宝电话,极速清理管家轻量版,扎堆小说,铃声多多
Total creative ads during the time period : 10,000
Duration : 1,933
Popularity : 4,983,799
Check ASO Keywords of 今日头条
2. 今日头条’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 今日头条 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 今日头条 in the recent period. As of 2021-03-11, among the 今日头条‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 20.83%, Playable Ads category's proportion is 0.0%, Image category's proportion is 79.17%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 今日头条's the proportion of networks impressions are placed like this:
腾讯社交广告（广点通）'s proportion is 46.46%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 今日头条‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of 今日头条
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 今日头条. We can see some advertising trends.
Top 1 Ad Creative of 今日头条
Ad Details ：
Headline ：大发现！支付宝值得薅羊毛的地方都在这！轻松get这几个隐藏宝藏
Text ：
Top 2 Ad Creative of 今日头条
Ad Details ：
Headline ：大发现！支付宝值得薅羊毛的地方都在这！轻松get这几个隐藏宝藏
Text ：
Top 3 Ad Creative of 今日头条
Ad Details ：
Headline ：今日头条
Text ：手机内存不足？教你一招，快速清理内存~
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 340 | 336 | 343 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 960 x 540 | 300 x 196 | 1280 x 720 |
| Creative Type | Image | Image | Image |
| Network | 腾讯社交广告（广点通） | ||
| Related Ads | 1 | 1 | 10 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 今日头条 in recent advertising is , and the main creative type is Image.
In conclusion: The above is a free 今日头条's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 今日头条, you can click the app name below to view related reports, or you can find more info in ASOTools.