Svalna Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Svalna's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Svalna.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Svalna
App Name : Svalna
Logo：
OS : Android
Network : Instagram,Facebook
Developer : Svalna AB
Publisher : Instagram,Facebook
Total creative ads during the time period : 101
Duration : 366
Popularity : 11,349
Check ASO Keywords of Svalna
2. Svalna’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Svalna in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Svalna in the recent period. As of 2020-10-30, among the Svalna‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-10-30, Svalna's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-10-30, Svalna‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Svalna
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Svalna. We can see some advertising trends.
Top 1 Ad Creative of Svalna
Ad Details ：
Headline ：Svalna
Text ：Svalna är en världsunik klimatkalkylator som beräknar dina koldioxidutsläpp baserat på din livsstil och på vad du köper. Tjänsten är utvecklad på Chalmers och är helt gratis. Koppla upp dig med BankID. Snabbt. Säkert. Enkelt.
Top 2 Ad Creative of Svalna
Ad Details ：
Headline ：Få koll på ditt klimatutsläpp!
Text ：Visste du att maten står för en tredjedel av hushållens klimatpåverkan i Sverige? Hur ser det ut för dig? Appen Svalna ger dig koll! 😊
Top 3 Ad Creative of Svalna
Ad Details ：
Headline ：Få koll på ditt klimatutsläpp!
Text ：Visste du att maten står för en tredjedel av hushållens klimatpåverkan i Sverige? Hur ser det ut för dig? Appen Svalna ger dig koll! 😊
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 70 | 82 | 82 |
| Popularity | 507 | 174 | 173 |
| Dimensions | 1080 x 1080 | 400 x 400 | 400 x 400 |
| Creative Type | Image | Video | Video |
| Network | |||
| Related Ads | 1 | 5 | 5 |
| Countries | Sweden | Sweden | Sweden |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Svalna in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Svalna's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Svalna, you can click the app name below to view related reports, or you can find more info in ASOTools.