Sweet Home Story Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Sweet Home Story's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Sweet Home Story.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Sweet Home Story
App Name : Sweet Home Story
Logo：
OS : Android
Network : Audience Network,Facebook,Messenger
Developer : newest casual game
Publisher : Instagram,Facebook,Light Bible: Daily Verses, Prayer, Audio Bible,Forest Live Wallpaper,1000 Lite,World of Cars! Car games for boys! Smart kids app
Total creative ads during the time period : 1,659
Duration : 493
Popularity : 186,371
Check ASO Keywords of Sweet Home Story
2. Sweet Home Story’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Sweet Home Story in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Sweet Home Story in the recent period. As of 2021-03-15, among the Sweet Home Story‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Sweet Home Story's the proportion of networks impressions are placed like this:
Facebook's proportion is 32.0%,
Audience Network's proportion is 22.68%,
Instagram's proportion is 22.67%,
Messenger's proportion is 22.65%,
's proportion is .
In the date of 2021-03-15, Sweet Home Story‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Sweet Home Story
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Sweet Home Story. We can see some advertising trends.
Top 1 Ad Creative of Sweet Home Story
Ad Details ：
Headline ：
Text ：#益智消除# #將老宅邸全面翻新吧！上千個設計選擇讓妳盡情發揮創意，隨心所欲改變設計，最終打造出妳的夢想屋！
Top 2 Ad Creative of Sweet Home Story
Ad Details ：
Headline ：
Text ：#益智消除# #將老宅邸全面翻新吧！上千個設計選擇讓妳盡情發揮創意，隨心所欲改變設計，最終打造出妳的夢想屋！
Top 3 Ad Creative of Sweet Home Story
Ad Details ：
Headline ：
Text ：#益智消除# #將老宅邸全面翻新吧！上千個設計選擇讓妳盡情發揮創意，隨心所欲改變設計，最終打造出妳的夢想屋！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 473 | 473 | 405 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Taiwan | Taiwan | Sweden,Hong Kong,New Zealand,France,Taiwan,Japan,Italy,Spain,Denmark,United States,United Kingdom,Germany,Norway,Australia |
| Language | Chinese (Traditional) | Chinese (Traditional) | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for Sweet Home Story in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Sweet Home Story's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Sweet Home Story, you can click the app name below to view related reports, or you can find more info in ASOTools.