Swop Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Swop's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Swop.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Swop
App Name : Swop
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : HRM Software & IT Srl
Publisher : Instagram,Facebook
Total creative ads during the time period : 112
Duration : 1,083
Popularity : 29,143
Check ASO Keywords of Swop
2. Swop’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Swop in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Swop in the recent period. As of 2021-02-24, among the Swop‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-24, Swop's the proportion of networks impressions are placed like this:
Instagram's proportion is 34.14%,
Facebook's proportion is 32.93%,
Messenger's proportion is 32.93%,
's proportion is ,
's proportion is .
In the date of 2021-02-24, Swop‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Swop
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Swop. We can see some advertising trends.
Top 1 Ad Creative of Swop
Ad Details ：
Headline ：Un emploi ? SWOP !
Text ：Téléchargez l’app et commencez votre recherche dès aujourd’hui !
Top 2 Ad Creative of Swop
Ad Details ：
Headline ：Download de gratis SWOP app
Text ：Je bent op zoek naar een eerste of nieuwe job? Swipe jezelf vandaag nog een vaste job! Meld je gratis aan met je naam en e-mailadres, en jouw zoektocht start onmiddellijk. Krijg door één simpele zoekopdracht toegang tot duizenden vacatures op SWOP. Sla de vacatures die je niet kunnen bekoren ov...
Top 3 Ad Creative of Swop
Ad Details ：
Headline ：Download de gratis SWOP app
Text ：Je bent op zoek naar een eerste of nieuwe job? Swipe jezelf vandaag nog een vaste job! Meld je gratis aan met je naam en e-mailadres, en jouw zoektocht start onmiddellijk. Krijg door één simpele zoekopdracht toegang tot duizenden vacatures op SWOP. Sla de vacatures die je niet kunnen bekoren ov...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 105 | 28 | 28 |
| Popularity | 380 | 141 | 140 |
| Dimensions | 1080 x 1080 | 2048 x 1634 | 2048 x 1634 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 2 | 1 | 1 |
| Countries | Belgium | Belgium | Belgium |
| Language | French | Dutch | Dutch |
Through the above analysis, we can see that the most effective channel for Swop in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Swop's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Swop, you can click the app name below to view related reports, or you can find more info in ASOTools.