Video Chat Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Video Chat's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Video Chat.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Video Chat

App Name : Video Chat

Logo：

OS : Android

Network : Facebook,Instagram,Messenger

Developer : Harbour Network

Publisher : Instagram,YouCam Nails - Manicure Salon for Custom Nail Art,Call Recorder,Blue Light Filter - Night Mode, Night Shift,USA Weather forecast,Treehouse Table,SHAREit - Transfer & Share

Total creative ads during the time period : 4,709

Duration : 338

Popularity : 270,984

Check ASO Keywords of Video Chat

2. Video Chat’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Video Chat in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Video Chat in the recent period. As of 2021-03-15, among the Video Chat‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Video Chat's the proportion of networks impressions are placed like this:

Facebook's proportion is 52.82%,

Messenger's proportion is 23.66%,

Instagram's proportion is 23.52%,

's proportion is ,

's proportion is .

In the date of 2021-03-15, Video Chat‘s network with the most ads is Facebook and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of Video Chat

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Video Chat. We can see some advertising trends.

Basic Info of Top 3 Ad Creative

	1st	2nd	3rd
Duration	287	286	219
Popularity	999	999	999
Dimensions	1200 x 1080	1200 x 1080	1200 x 1080
Creative Type	Image	Image	Image
Network	Facebook	Messenger	Messenger
Related Ads	2	1	1
Countries	United States,Australia,Canada,United Kingdom	United States,Australia,Canada,United Kingdom	United States,Australia,United Kingdom,Canada
Language	English	English	English

Through the above analysis, we can see that the most effective channel for Video Chat in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Video Chat's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Video Chat, you can click the app name below to view related reports, or you can find more info in ASOTools.

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ad analysis competitive intelligence Socialpeta Top Grossing Apps