Tapas – Comics and Novels Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Tapas – Comics and Novels's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Tapas – Comics and Novels.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Tapas – Comics and Novels
App Name : Tapas – Comics and Novels
Logo：
OS : iOS
Network : Facebook,Messenger,Instagram
Developer : Tapas Media
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,Un día más culto,POTO - Photo Collage Editor,开箱模拟器 for 皇室战争
Total creative ads during the time period : 2,109
Duration : 1,170
Popularity : 234,964
Check ASO Keywords of Tapas – Comics and Novels
2. Tapas – Comics and Novels’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Tapas – Comics and Novels in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Tapas – Comics and Novels in the recent period. As of 2021-03-15, among the Tapas – Comics and Novels‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 14.23%, Playable Ads category's proportion is 0.0%, Image category's proportion is 84.19%, Carousel category's proportion is 1.58%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Tapas – Comics and Novels's the proportion of networks impressions are placed like this:
Instagram's proportion is 33.09%,
Facebook's proportion is 32.06%,
Audience Network's proportion is 17.43%,
Messenger's proportion is 17.42%,
's proportion is .
In the date of 2021-03-15, Tapas – Comics and Novels‘s network with the most ads is Instagram and its proportion is 25.69%.
3. Top 3 Ad Creative Analysis of Tapas – Comics and Novels
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Tapas – Comics and Novels. We can see some advertising trends.
Top 1 Ad Creative of Tapas – Comics and Novels
Ad Details ：
Headline ：Read "What's Wrong With You, Duke?" on Tapas!
Text ：💞The evil Duke has been struck by a love spell?!?
✨Read "What's Wrong With You, Duke" on Tapas!
-every Wed
#romance #fantasy
Top 2 Ad Creative of Tapas – Comics and Novels
Ad Details ：
Headline ：Read "What's Wrong With You, Duke?" on Tapas!
Text ：💞The evil Duke has been struck by a love spell?!?
✨Read "What's Wrong With You, Duke" on Tapas!
-every Wed
#romance #fantasy
Top 3 Ad Creative of Tapas – Comics and Novels
Ad Details ：
Headline ：Read "What's Wrong With You, Duke?" on Tapas!
Text ：💞The evil Duke has been struck by a love spell?!?
✨Read "What's Wrong With You, Duke" on Tapas!
-every Wed
#romance #fantasy
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 141 | 141 | 221 |
| Popularity | 952 | 950 | 885 |
| Dimensions | 2048 x 2048 | 2048 x 2048 | 2048 x 2048 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 3 |
| Countries | Canada,Australia,United Kingdom,The United States Virgin Islands,Germany,United States | United Kingdom,The United States Virgin Islands,Australia,Canada,Germany,United States | Germany,United States,Canada,The United States Virgin Islands,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Tapas – Comics and Novels in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Tapas – Comics and Novels's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Tapas – Comics and Novels, you can click the app name below to view related reports, or you can find more info in ASOTools.