TechNews Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the TechNews’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps TechNews.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of TechNews

App Name : TechNews

Logo

TechNews-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Instagram

Developer : YEH PU JUNG

Publisher : Fotor - Photo Editor & Collage,地铁跑酷 - 官方中文版,BeautyPlus - Easy Photo Editor Selfie Camera

Total creative ads during the time period : 34

Duration : 326

Popularity : 1,858

2. TechNews’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser TechNews in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of TechNews in the recent period. As of 2020-09-05, among the TechNews‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, TechNews’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 33.33%,

Audience Network’s proportion is 33.33%,

Instagram’s proportion is 33.33%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-05, TechNews‘s network with the most ads is Facebook and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of TechNews

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of TechNews. We can see some advertising trends.

Top 1 Ad Creative of TechNews

Ad Details :

Headline :蘋果 5G iPhone 來勢洶洶,三星恐跌落霸主

Text :最新發表的研究報告指出,隨著蘋果(Apple)即將推出 5G iPhone,今年下半年,全球 5G 智慧型手機市場競爭將更加激烈,而目前市占率最高的三星電子(Samsung Electronics)也將面臨考驗,龍頭地位恐拱手讓給蘋果。 韓媒《The Korea He...

Top 2 Ad Creative of TechNews

Ad Details :

Headline :生猛直衝的南臺灣創業 style:我的眼中只有市場

Text :創業者的眼中只有市場,這不是廢話嗎?那可未必。在矽谷創業浪潮推向全球之際,許多創業者最重視的可能不是市場,而是創投的眼光、政府的補助或是各種創業競賽,在大浪中逐漸迷失自我。不過,這次我們走訪南臺灣新創...

Top 3 Ad Creative of TechNews

Ad Details :

Headline :第 18 屆「有庠科技獎」鼓勵科研創新,表揚台灣菁英人才

Text :「第十八屆有庠科技獎頒獎典禮」日前( 8/24 )於台北遠東國際飯店舉行頒獎典禮,有庠科技獎為遠東集團為紀念創辦人徐有庠先生而設立,旨在獎勵台灣新興科技領域之傑出人才,舉辦至今已累計頒發 388 個獎項,總獎金近新....

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 9 7 6
Popularity 69 63 61
Dimensions 1200 x 675 1200 x 752 7176 x 4713
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Hong Kong Taiwan Taiwan
Language English Chinese (Traditional) Chinese (Traditional)

Through the above analysis, we can see that the most effective channel for TechNews in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free TechNews’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to TechNews, you can click the app name below to view related reports.