TechNews Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the TechNews's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps TechNews.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of TechNews
App Name : TechNews
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : YEH PU JUNG
Publisher : Facebook,Instagram,Fotor - Photo Editor&Collage,地铁跑酷 - 官方中文版,BeautyPlus - Best Selfie Cam & Easy Photo Editor
Total creative ads during the time period : 158
Duration : 586
Popularity : 15,739
Check ASO Keywords of TechNews
2. TechNews’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser TechNews in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of TechNews in the recent period. As of 2021-05-24, among the TechNews‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-24, TechNews's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.43%,
Instagram's proportion is 33.29%,
Messenger's proportion is 33.29%,
's proportion is ,
's proportion is .
In the date of 2021-05-24, TechNews‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of TechNews
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of TechNews. We can see some advertising trends.
Top 1 Ad Creative of TechNews
Ad Details ：
Headline ：太陽能史上最便宜，2030 年將成電力新霸主
Text ：國際能源署（IEA）報告預期，以太陽能☀️為主導的新能源發電，將佔未來十年發電量增長的 80%💹，直言「太陽能將成為世界電力市場的新國王」💪。
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Top 2 Ad Creative of TechNews
Ad Details ：
Headline ：太陽能史上最便宜，2030 年將成電力新霸主
Text ：國際能源署（IEA）報告預期，以太陽能☀️為主導的新能源發電，將佔未來十年發電量增長的 80%💹，直言「太陽能將成為世界電力市場的新國王」💪。
想要小額參與綠能發展🌱、創造穩健收益💰？
歡迎加入中租全民電廠：https://bit.ly/3iEVFPE 😘
Top 3 Ad Creative of TechNews
Ad Details ：
Headline ：太陽能史上最便宜，2030 年將成電力新霸主
Text ：國際能源署（IEA）報告預期，以太陽能☀️為主導的新能源發電，將佔未來十年發電量增長的 80%💹，直言「太陽能將成為世界電力市場的新國王」💪。
想要小額參與綠能發展🌱、創造穩健收益💰？
歡迎加入中租全民電廠：https://bit.ly/3iEVFPE 😘
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 172 | 172 | 172 |
| Popularity | 977 | 976 | 974 |
| Dimensions | 600 x 400 | 600 x 400 | 600 x 400 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 7 | 7 | 7 |
| Countries | Taiwan,Hong Kong,Macau | Taiwan,Macau,Hong Kong | Taiwan,Hong Kong,Macau |
| Language | Chinese (Traditional) | Chinese (Traditional) | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for TechNews in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free TechNews's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to TechNews, you can click the app name below to view related reports, or you can find more info in ASOTools.