Telmex Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Telmex's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Telmex.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Telmex
App Name : Telmex
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Telmex
Publisher : Instagram,Facebook,Korean Food Recipes - 10k Recipes,YouCam Nails - Manicure Salon for Custom Nail Art,Treehouse Table,7 Minute Workout
Total creative ads during the time period : 694
Duration : 669
Popularity : 54,721
Check ASO Keywords of Telmex
2. Telmex’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Telmex in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Telmex in the recent period. As of 2021-03-14, among the Telmex‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 92.16%, Playable Ads category's proportion is 0.0%, Image category's proportion is 7.84%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Telmex's the proportion of networks impressions are placed like this:
Instagram's proportion is 35.51%,
Messenger's proportion is 34.83%,
Facebook's proportion is 29.66%,
's proportion is ,
's proportion is .
In the date of 2021-03-14, Telmex‘s network with the most ads is Instagram and its proportion is 37.25%.
3. Top 3 Ad Creative Analysis of Telmex
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Telmex. We can see some advertising trends.
Top 1 Ad Creative of Telmex
Ad Details ：
Headline ：Entra aquí para conocer más
Text ：Llegó el momento de navegar a más velocidad, disfrutar de contenido exclusivo y más servicios en tu hogar. ¡Convéncete y cámbiate con nosotros!
Top 2 Ad Creative of Telmex
Ad Details ：
Headline ：Conoce más aquí
Text ：La oportunidad que estabas esperando está aquí, solo Internet para navegar sin límites. Además, todo el entretenimiento de Claro video.
Top 3 Ad Creative of Telmex
Ad Details ：
Headline ：Los originales que alegran.
Text ：¡Hay una en mi _ _ _ _! El Exceso de Velocidad está en Disney+ al contratarlo en Paquete y recibe un mes de regalo para ver tus historias favoritas.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 69 | 32 | 1 |
| Popularity | 556 | 415 | 305 |
| Dimensions | 1200 x 628 | 628 x 628 | 1200 x 628 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 6 | 2 | 1 |
| Countries | Mexico | Mexico | Mexico |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Telmex in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Telmex's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Telmex, you can click the app name below to view related reports, or you can find more info in ASOTools.