Tend Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Tend's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Tend.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Tend
App Name : Tend
Logo：
OS : iOS
Network : Facebook,Instagram
Developer : Tend Health Limited
Publisher : Instagram,Facebook
Total creative ads during the time period : 25
Duration : 135
Popularity : 10,520
Check ASO Keywords of Tend
2. Tend’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Tend in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Tend in the recent period. As of 2021-03-15, among the Tend‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 40.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 60.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Tend's the proportion of networks impressions are placed like this:
Instagram's proportion is 50.39%,
Facebook's proportion is 49.61%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Tend‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Tend
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Tend. We can see some advertising trends.
Top 1 Ad Creative of Tend
Ad Details ：
Headline ：Get your first Tend appointment free
Text ：See a Tend doctor right from your phone. Enrol and get your first appointment free, or try us out casually for $49.
Top 2 Ad Creative of Tend
Ad Details ：
Headline ：Get your first Tend appointment free
Text ：See a Tend doctor right from your phone. Enrol and get your first appointment free, or try us out casually for $49.
Top 3 Ad Creative of Tend
Ad Details ：
Headline ：See a Tend doctor anywhere
Text ：When did it become normal to have to drag your rash, eye-stye or whatever across town, just to see the doctor? Now it's not. See a Tend doctor right from your phone instead.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 134 | 132 | 134 |
| Popularity | 870 | 867 | 775 |
| Dimensions | 2048 x 2048 | 2048 x 2048 | 426 x 284 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 6 | 6 | 3 |
| Countries | New Zealand | New Zealand | New Zealand |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Tend in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Tend's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Tend, you can click the app name below to view related reports, or you can find more info in ASOTools.