叮咚买菜 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 叮咚买菜's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 叮咚买菜.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 叮咚买菜
App Name : 叮咚买菜
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,头条穿山甲,今日头条
Developer : 上海壹佰米网络科技有限公司
Publisher : 騰訊視頻,抖音短视频,极速清理管家轻量版,天天快报-年度成长最快的个性阅读智能推荐资讯软件,糗事百科,鲁大师安卓版,我的世界助手
Total creative ads during the time period : 575
Duration : 481
Popularity : 32,782
Check ASO Keywords of 叮咚买菜
2. 叮咚买菜’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 叮咚买菜 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 叮咚买菜 in the recent period. As of 2021-03-10, among the 叮咚买菜‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, 叮咚买菜's the proportion of networks impressions are placed like this:
腾讯社交广告（广点通）'s proportion is 45.4%,
头条穿山甲's proportion is 9.21%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-10, 叮咚买菜‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of 叮咚买菜
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 叮咚买菜. We can see some advertising trends.
Top 1 Ad Creative of 叮咚买菜
Ad Details ：
Headline ：买食材就上叮咚买菜
Text ：叮咚买蔬菜，又快又新鲜，新人下单满45减20，最快29分钟送到家
Top 2 Ad Creative of 叮咚买菜
Ad Details ：
Headline ：买食材就上叮咚买菜
Text ：叮咚买蔬菜，又快又新鲜，新人下单满45减20，最快29分钟送到家
Top 3 Ad Creative of 叮咚买菜
Ad Details ：
Headline ：叮咚买菜
Text ：送您一张满45减20券，请查收~
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 32 | 32 | 31 |
| Popularity | 160 | 159 | 153 |
| Dimensions | 1280 x 720 | 1280 x 720 | 1280 x 720 |
| Creative Type | Image | Image | Image |
| Network | 腾讯社交广告（广点通） | 腾讯社交广告（广点通） | |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 叮咚买菜 in recent advertising is 腾讯社交广告（广点通）, and the main creative type is Image.
In conclusion: The above is a free 叮咚买菜's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 叮咚买菜, you can click the app name below to view related reports, or you can find more info in ASOTools.