Bluebell Family Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Bluebell Family's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Bluebell Family.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Bluebell Family
App Name : Bluebell Family
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Connido Ltd
Publisher : Instagram,Facebook
Total creative ads during the time period : 95
Duration : 482
Popularity : 8,737
Check ASO Keywords of Bluebell Family
2. Bluebell Family’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Bluebell Family in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Bluebell Family in the recent period. As of 2021-03-04, among the Bluebell Family‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 66.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 33.33%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-04, Bluebell Family's the proportion of networks impressions are placed like this:
Instagram's proportion is 30.51%,
Facebook's proportion is 29.49%,
Audience Network's proportion is 29.49%,
Messenger's proportion is 10.51%,
's proportion is .
In the date of 2021-03-04, Bluebell Family‘s network with the most ads is Instagram and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Bluebell Family
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Bluebell Family. We can see some advertising trends.
Top 1 Ad Creative of Bluebell Family
Ad Details ：
Headline ：Offer ending soon, £50 off
Text ：The only baby monitor you need!
🍼 Monitor baby’s vitals - breathing, temperature, movement, crying and sleeping position with real-time alerts
💤 Get more sleep with nightlight, 2-way audio and speaker, room temperature monitoring and lullabies.
🙌 Routine sorted: track and plan nappy changes, feeds, pumping, medication, bath-time and sleep. Get reminders so you can lock down your routine
Good-bye anxious nights, HELLO REST 😴
✔️ Works outside the home
✔️Award winning, as seen in press
✔️45 day 'love it or return' guarantee
✔️1 year warranty
Offer ending soon, £50 off
Top 2 Ad Creative of Bluebell Family
Ad Details ：
Headline ：Offer ending soon, £50 off
Text ：The only baby monitor you need!
🍼 Monitor baby’s vitals - breathing, temperature, movement, crying and sleeping position with real-time alerts
💤 Get more sleep with nightlight, 2-way audio and speaker, room temperature monitoring and lullabies.
🙌 Routine sorted: track and plan nappy changes, feeds, pumping, medication, bath-time and sleep. Get reminders so you can lock down your routine
Good-bye anxious nights, HELLO REST 😴
✔️ Works outside the home
✔️Award winning, as seen in press
✔️45 day 'love it or return' guarantee
✔️1 year warranty
Offer ending soon, £50 off
Top 3 Ad Creative of Bluebell Family
Ad Details ：
Headline ：Offer ending soon, £50 off
Text ：The only baby monitor you need!
🍼 Monitor baby’s vitals - breathing, temperature, movement, crying and sleeping position with real-time alerts
💤 Get more sleep with nightlight, 2-way audio and speaker, room temperature monitoring and lullabies.
🙌 Routine sorted: track and plan nappy changes, feeds, pumping, medication, bath-time and sleep. Get reminders so you can lock down your routine
Good-bye anxious nights, HELLO REST 😴
✔️ Works outside the home
✔️Award winning, as seen in press
✔️45 day 'love it or return' guarantee
✔️1 year warranty
Offer ending soon, £50 off
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 131 | 131 | 131 |
| Popularity | 902 | 902 | 677 |
| Dimensions | 224 x 400 | 224 x 400 | 224 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 2 |
| Countries | Canada,Australia,United Kingdom,United States | Canada,Australia,United Kingdom,United States | Canada,Australia,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Bluebell Family in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Bluebell Family's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Bluebell Family, you can click the app name below to view related reports, or you can find more info in ASOTools.