Relais et Châteaux Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Relais et Châteaux's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Relais et Châteaux.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Relais et Châteaux
App Name : Relais et Châteaux
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Relais & Châteaux
Publisher : Facebook,Instagram,YouCam Nails - Manicure Salon for Custom Nail Art
Total creative ads during the time period : 136
Duration : 954
Popularity : 64,795
Check ASO Keywords of Relais et Châteaux
2. Relais et Châteaux’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Relais et Châteaux in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Relais et Châteaux in the recent period. As of 2021-03-14, among the Relais et Châteaux‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 4.17%, Playable Ads category's proportion is 0.0%, Image category's proportion is 25.0%, Carousel category's proportion is 70.83%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Relais et Châteaux's the proportion of networks impressions are placed like this:
Facebook's proportion is 57.38%,
Instagram's proportion is 23.14%,
Audience Network's proportion is 19.48%,
's proportion is ,
's proportion is .
In the date of 2021-03-14, Relais et Châteaux‘s network with the most ads is Facebook and its proportion is 54.17%.
3. Top 3 Ad Creative Analysis of Relais et Châteaux
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Relais et Châteaux. We can see some advertising trends.
Top 1 Ad Creative of Relais et Châteaux
Ad Details ：
Headline ：Les Hauts de Loire
Text ：Discover our 580 unique hotels and restaurants throughout the world
Top 2 Ad Creative of Relais et Châteaux
Ad Details ：
Headline ：Titilaka
Text ：Discover our 580 unique hotels and restaurants throughout the world
Top 3 Ad Creative of Relais et Châteaux
Ad Details ：
Headline ：Château de Mercuès
Text ：Discover our 580 unique hotels and restaurants throughout the world
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 317 | 317 | 317 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 398 | 600 x 398 | 600 x 398 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Relais et Châteaux in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Relais et Châteaux's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Relais et Châteaux, you can click the app name below to view related reports, or you can find more info in ASOTools.