TGI Fridays Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the TGI Fridays's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps TGI Fridays.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of TGI Fridays

App Name : TGI Fridays

Logo：

OS : iOS

Network : Facebook,Instagram,Twitter

Developer : T.G.I. Friday's

Publisher : Instagram,Facebook,梦幻花园 (Gardenscapes),Tap Tap Music-Pop Songs

Total creative ads during the time period : 274

Duration : 997

Popularity : 22,184

Check ASO Keywords of TGI Fridays

2. TGI Fridays’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser TGI Fridays in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of TGI Fridays in the recent period. As of 2021-05-28, among the TGI Fridays‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, TGI Fridays's the proportion of networks impressions are placed like this:

Facebook's proportion is 100.0%,

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In the date of 2021-05-28, TGI Fridays‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of TGI Fridays

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of TGI Fridays. We can see some advertising trends.

Top 1 Ad Creative of TGI Fridays

Ad Details ：

Headline ：CHOOSE 2 FOR $14.99

Text ：

Top 2 Ad Creative of TGI Fridays

Ad Details ：

Headline ：Your Cure for the Mondays

Text ：Today only! Cajun Shrimp & Chicken Pasta lunch portion for $5.99 or full portion $8.99. Dine-in and online ordering only.

Top 3 Ad Creative of TGI Fridays

Ad Details ：

Headline ：$12 Endless Appetizers

Text ：$12 Endless Apps are back at TGI Fridays. Pick one app. Then another. Endlessly. A deal just for people who don’t like to see a good time end. A deal just for all.

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for TGI Fridays in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free TGI Fridays's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to TGI Fridays, you can click the app name below to view related reports, or you can find more info in ASOTools.

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