The Appraisal Lane Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Appraisal Lane's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Appraisal Lane.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Appraisal Lane
App Name : The Appraisal Lane
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : The Appraisal Lane
Publisher : Instagram,Fotor - Photo Editor&Collage,GulogGratis
Total creative ads during the time period : 30
Duration : 590
Popularity : 8,025
Check ASO Keywords of The Appraisal Lane
2. The Appraisal Lane’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Appraisal Lane in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Appraisal Lane in the recent period. As of 2021-05-02, among the The Appraisal Lane‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-02, The Appraisal Lane's the proportion of networks impressions are placed like this:
YouTube's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-02, The Appraisal Lane‘s network with the most ads is YouTube and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of The Appraisal Lane
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Appraisal Lane. We can see some advertising trends.
Top 1 Ad Creative of The Appraisal Lane
Ad Details ：
Headline ：Car Appraisal
Text ：www.theappraisallane.com/
Top 2 Ad Creative of The Appraisal Lane
Ad Details ：
Headline ：Want to know your car's exact value?
Text ：Download our app, fill out the quick vehicle description and chat with an expert appraiser on the value of your car, truck or SUV.
Top 3 Ad Creative of The Appraisal Lane
Ad Details ：
Headline ：Want to know your car's exact value?
Text ：How much is your car worth? Use our app to get an exact value in 15 minutes or less. No ranges. No estimates.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 104 | 76 | 76 |
| Popularity | 828 | 561 | 560 |
| Dimensions | 2120 x 351 | 1200 x 1200 | 1200 x 630 |
| Creative Type | Image | Image | Image |
| Network | YouTube | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Kazakhstan,Colombia,Egypt,Belgium,United States,Pakistan,Algeria,Czech,Mexico,Norway,Thailand,Turkey,Indonesia,India,Vietnam,Chile,Croatia,Jordan,United Kingdom,Saudi Arabia | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Appraisal Lane in recent advertising is YouTube, and the main creative type is Image.
In conclusion: The above is a free The Appraisal Lane's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Appraisal Lane, you can click the app name below to view related reports, or you can find more info in ASOTools.