The Chosen Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Chosen's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Chosen.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Chosen
App Name : The Chosen
Logo：
OS : iOS
Network : Facebook,Messenger,Audience Network
Developer : VidAngel
Publisher : Instagram,Facebook,OLX Classifieds,GulogGratis,Fotor - Photo Editor&Collage,SmartNews: Local Breaking News
Total creative ads during the time period : 654
Duration : 532
Popularity : 328,432
Check ASO Keywords of The Chosen
2. The Chosen’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Chosen in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Chosen in the recent period. As of 2021-03-15, among the The Chosen‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 22.22%, Playable Ads category's proportion is 0.0%, Image category's proportion is 62.96%, Carousel category's proportion is 14.81%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, The Chosen's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.71%,
Instagram's proportion is 25.81%,
Audience Network's proportion is 23.81%,
Messenger's proportion is 23.67%,
's proportion is .
In the date of 2021-03-15, The Chosen‘s network with the most ads is Instagram and its proportion is 29.63%.
3. Top 3 Ad Creative Analysis of The Chosen
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Chosen. We can see some advertising trends.
Top 1 Ad Creative of The Chosen
Ad Details ：
Headline ：WATCH NOW IN THE APP
Text ："Behold, I am doing a new thing..." Isaiah 43:19 The Complete Season One of The Chosen is now here. Download the app and start watching now. thechosen.tv/app
Top 2 Ad Creative of The Chosen
Ad Details ：
Headline ：Download the app and watch for free!
Text ：Over 16,000 people raised more than 10 million dollars to create The Chosen, the first-ever multi-season series about the life of Jesus and His followers. It has now been viewed over 12 million times and has audience scores of 98% on Rotten Tomatoes and 9.8 on IMDb. Don't miss this underground hit. Binge it for free on the app today.
Top 3 Ad Creative of The Chosen
Ad Details ：
Headline ：WATCH NOW IN THE APP
Text ："Behold, I am doing a new thing..." Isaiah 43:19 The Complete Season One of The Chosen is now here. Download the app and start watching now. thechosen.tv/app
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 234 | 220 | 272 |
| Popularity | 1,000 | 1,000 | 1,000 |
| Dimensions | 400 x 400 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 2 | 3 | 7 |
| Countries | United States,Jamaica,India,Nigeria,South Africa,Philippines | Romania | United States,South Africa,Jamaica,India,Philippines,Belize,Indonesia,Bahamas,Canada,United Kingdom,Australia,Nigeria,United Arab Emirates,China |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Chosen in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free The Chosen's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Chosen, you can click the app name below to view related reports, or you can find more info in ASOTools.