The Chosen Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Chosen’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Chosen.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Chosen
App Name : The Chosen
OS : Android
Network : Google Ads(Admob),Facebook,Instagram
Developer : VidAngel
Publisher : Korean Food Recipes - 10k Recipes,كل يوم آية مسيحية - الكتاب المقدس,Frases de Boa Noite,大悲咒 唱誦 免費,Santos Católicos Wallpapers,Treehouse Table
Total creative ads during the time period : 618
Duration : 342
Popularity : 183,121
2. The Chosen’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser The Chosen in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Chosen in the recent period. As of 2020-09-07, among the The Chosen‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 75.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 25.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, The Chosen’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 98.3%,
Instagram’s proportion is 0.85%,
Messenger’s proportion is 0.85%,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, The Chosen‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of The Chosen
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Chosen. We can see some advertising trends.
Top 1 Ad Creative of The Chosen
Ad Details ：
Headline ：Descarga la aplicación de The Chosen y véala ahora
Text ：“Desde la cinematografía a la música, a la trama, y a ver las dificultades diarias de los personajes- ésta es verdaderamente una obra maestra.” thechosen.tv/app
Top 2 Ad Creative of The Chosen
Ad Details ：
Headline ：Baixe o aplicativo e assista a série que mostra os escolhidos como você nunca viu.
Text ："The Chosen é diferente de qualquer série sobre Jesus que você já viu." - Movieguide thechosen.tv/app
Top 3 Ad Creative of The Chosen
Ad Details ：
Headline ：First-ever show about Christ is here
Text ："THE CHOSEN is unlike any Jesus program to date. Gone are the actors who recite Bible verses in British accents. Gone are the pristine robes and perfect sashes. Gone is the stunted dialogue and cardboard personalities. THE CHOSEN just feels … real." - Movideguide The Complete Season One of The Chosen is now here. Download the app and start watching now.
Basic Info of Top 3 Ad Creative
|Dimensions||1080 x 1080||1080 x 1080||1080 x 1080|
|Countries||Argentina,Venezuela,Australia,Costa Rica,El Salvador,Guatemala,Colombia,Bolivia,Mexico,Chile||Angola,Mozambique,Brazil||United States|
Through the above analysis, we can see that the most effective channel for The Chosen in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free The Chosen’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Chosen, you can click the app name below to view related reports.