Wedding Planner by The Knot Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Wedding Planner by The Knot's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Wedding Planner by The Knot.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Wedding Planner by The Knot
App Name : Wedding Planner by The Knot
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : The Knot Inc.
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,City Bridal Limo Car Simulator & Parking Drive,SWISH - Photo Sharing,Montage Video Musique
Total creative ads during the time period : 1,847
Duration : 2,386
Popularity : 286,448
Check ASO Keywords of Wedding Planner by The Knot
2. Wedding Planner by The Knot’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Wedding Planner by The Knot in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Wedding Planner by The Knot in the recent period. As of 2021-03-15, among the Wedding Planner by The Knot‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 29.06%, Playable Ads category's proportion is 0.0%, Image category's proportion is 65.81%, Carousel category's proportion is 5.13%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Wedding Planner by The Knot's the proportion of networks impressions are placed like this:
Messenger's proportion is 24.83%,
Audience Network's proportion is 24.75%,
Facebook's proportion is 24.69%,
Instagram's proportion is 24.67%,
Pinterest's proportion is 1.06%.
In the date of 2021-03-15, Wedding Planner by The Knot‘s network with the most ads is Facebook and its proportion is 25.21%.
3. Top 3 Ad Creative Analysis of Wedding Planner by The Knot
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Wedding Planner by The Knot. We can see some advertising trends.
Top 1 Ad Creative of Wedding Planner by The Knot
Ad Details ：
Headline ：The First Wine and Spirits Wedding Registry Is Officially Here!
Text ：The First Wine and Spirits Wedding Registry Is Officially Here!
Top 2 Ad Creative of Wedding Planner by The Knot
Ad Details ：
Headline ：5 Modern Twists on Old-School Registry Items
Text ：Update your list.
Top 3 Ad Creative of Wedding Planner by The Knot
Ad Details ：
Headline ：The First Wine and Spirits Wedding Registry Is Officially Here!
Text ：Register at ThirstyNest for a lifetime of happy hours.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 643 | 223 | 198 |
| Popularity | 999 | 996 | 991 |
| Dimensions | 600 x 450 | 600 x 314 | 1200 x 900 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Australia,Canada,United Kingdom | United States | United States,Canada,United Kingdom,Australia |
| Language | English | French | English |
Through the above analysis, we can see that the most effective channel for Wedding Planner by The Knot in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Wedding Planner by The Knot's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Wedding Planner by The Knot, you can click the app name below to view related reports, or you can find more info in ASOTools.