Economist Events Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Economist Events's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Economist Events.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Economist Events
App Name : Economist Events
Logo：
OS : iOS
Network : Google Ads(Admob),Twitter,Facebook
Developer : The Economist
Publisher : Instagram,Facebook,Ocean Aqua Orbit,节奏大师 - 精彩音乐玩法不容错过,Light / Lux Meter FREE,钢琴大赛 - 好玩智能完美钢琴,Room Escape:Youth memory
Total creative ads during the time period : 357
Duration : 1,593
Popularity : 25,382
Check ASO Keywords of Economist Events
2. Economist Events’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Economist Events in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Economist Events in the recent period. As of 2021-05-27, among the Economist Events‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 75.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 25.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, Economist Events's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.44%,
Instagram's proportion is 33.44%,
Messenger's proportion is 33.11%,
's proportion is ,
's proportion is .
In the date of 2021-05-27, Economist Events‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Economist Events
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Economist Events. We can see some advertising trends.
Top 1 Ad Creative of Economist Events
Ad Details ：
Headline ：Register for Free
Text ：Hear From Sustainability Leaders And Policymakers At The Economist’s sixth annual Sustainability Week.
Top 2 Ad Creative of Economist Events
Ad Details ：
Headline ：Register for Free
Text ：Hear From Sustainability Leaders And Policymakers At The Economist’s sixth annual Sustainability Week.
Top 3 Ad Creative of Economist Events
Ad Details ：
Headline ：Register Free for Asia Trade Week
Text ：#AsiaTradeWeek2021 will deliver a dynamic 4 days of networking, online panel discussions and masterclasses.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 180 | 54 | 68 |
| Popularity | 439 | 255 | 237 |
| Dimensions | 600 x 314 | 426 x 426 | 600 x 268 |
| Creative Type | Image | Video | Image |
| Network | Audience Network | ||
| Related Ads | 5 | 14 | 6 |
| Countries | France,United States,Norway,Ukraine,Germany,United Kingdom,Netherlands,Russia,Portugal,Mexico,Spain,Italy,Canada,Poland | United States,Canada,United Kingdom,Australia,Mexico,Netherlands,Spain,Germany,Ukraine,France,Poland,Norway,Italy,Russia,Portugal | United Kingdom,India,Singapore |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Economist Events in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Economist Events's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Economist Events, you can click the app name below to view related reports, or you can find more info in ASOTools.