The Economist Global Events Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the The Economist Global Events’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Economist Global Events.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of The Economist Global Events

App Name : The Economist Global Events


The Economist Global Events-SocialPeta

OS : iOS

Network : Twitter,Google Ads(Admob),Instagram

Developer : The Economist Newspaper Group Inc.

Publisher : Ocean Aqua Orbit,WHD.swipe,全球空气质量指数实时监控与预测 PM2.5,Winter charm live wallpaper,Go Green Save Money,Beyourself,Cross Motorbikes,Commando Border Strike

Total creative ads during the time period : 105

Duration : 1,330

Popularity : 10,723

2. The Economist Global Events’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser The Economist Global Events in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of The Economist Global Events in the recent period. As of 2020-09-07, among the The Economist Global Events‘s ad creative, the Html category’s proportion is 50.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 50.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, The Economist Global Events’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, The Economist Global Events‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of The Economist Global Events

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Economist Global Events. We can see some advertising trends.

Top 1 Ad Creative of The Economist Global Events

Ad Details :

Headline :Register Today

Text :March 26th 2020, London

Top 2 Ad Creative of The Economist Global Events

Ad Details :

Headline :Register Today

Text :March 26th 2020, London

Top 3 Ad Creative of The Economist Global Events

Ad Details :

Headline :Lead The Way In Taking Action

Text :March 26th 2020, London

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 167 167 166
Popularity 973 973 972
Dimensions 1080 x 1080 1080 x 1080 400 x 400
Creative Type Image Image Video
Network Facebook Instagram Instagram
Related Ads 1 1 1
Countries United Kingdom United Kingdom United Kingdom
Language English English English

Through the above analysis, we can see that the most effective channel for The Economist Global Events in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free The Economist Global Events’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to The Economist Global Events, you can click the app name below to view related reports.