The Globe and Mail Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Globe and Mail's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Globe and Mail.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Globe and Mail
App Name : The Globe and Mail
Logo：
OS : Android
Network : Facebook,Instagram,Twitter
Developer : The Globe and Mail Inc.
Publisher : Instagram,Facebook,Hush Little Baby - Fun Activities and Sing Along,Weather Radar-weather widget,Jigsaw puzzle - Children's network game,Zombie Hunter Sniper
Total creative ads during the time period : 1,282
Duration : 2,382
Popularity : 121,317
Check ASO Keywords of The Globe and Mail
2. The Globe and Mail’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Globe and Mail in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Globe and Mail in the recent period. As of 2021-03-16, among the The Globe and Mail‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, The Globe and Mail's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, The Globe and Mail‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of The Globe and Mail
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Globe and Mail. We can see some advertising trends.
Top 1 Ad Creative of The Globe and Mail
Ad Details ：
Headline ：While government consults, and consults some more, logging in B.C.’s old-growth forests continues
Text ：SHARE if you agree: It's time for real action. Join the 92% who support old-growth protection: https://sierraclub.bc.ca/forestry-laws
Top 2 Ad Creative of The Globe and Mail
Ad Details ：
Headline ：‘That’s not the way of our ancestors’: Wet’suwet’en matriarch speaks out about rail blockade, pipeline protests
Text ：Outside protestors are sowing division and fear within the Wet’suwet’en community.
“I want the world to know what’s been happening to us. We are being bullied, it’s so shameful, so hurtful. We are being humiliated.”
Top 3 Ad Creative of The Globe and Mail
Ad Details ：
Headline ：Health experts denounce Scheer’s comments on Canada’s Food Guide as ‘irresponsible’ and ‘disingenuous’
Text ：✅ over 26'000 people and organizations consulted
✅ based on scientific evidence
✅applauded by Canadian and international health experts
👉#CanadaFoodGuide is meant to serve Canadian families, unlike Scheer's agenda.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 346 | 249 | 476 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1200 x 900 | 1200 x 800 | 1200 x 777 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada | Canada | Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Globe and Mail in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free The Globe and Mail's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Globe and Mail, you can click the app name below to view related reports, or you can find more info in ASOTools.