Domino’s Pizza Italia Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Domino’s Pizza Italia's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Domino’s Pizza Italia.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Domino’s Pizza Italia
App Name : Domino’s Pizza Italia
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : Epizza Spa
Publisher : Instagram,OLX Classifieds,Facebook,Fotor - Photo Editor&Collage,GulogGratis,appsGratis
Total creative ads during the time period : 190
Duration : 691
Popularity : 36,026
Check ASO Keywords of Domino’s Pizza Italia
2. Domino’s Pizza Italia’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Domino’s Pizza Italia in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Domino’s Pizza Italia in the recent period. As of 2021-03-16, among the Domino’s Pizza Italia‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Domino’s Pizza Italia's the proportion of networks impressions are placed like this:
Instagram's proportion is 36.27%,
Facebook's proportion is 33.49%,
Messenger's proportion is 15.27%,
Audience Network's proportion is 14.97%,
's proportion is .
In the date of 2021-03-16, Domino’s Pizza Italia‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Domino’s Pizza Italia
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Domino’s Pizza Italia. We can see some advertising trends.
Top 1 Ad Creative of Domino’s Pizza Italia
Ad Details ：
Headline ：Sconto del 10% su tutti gli ordini
Text ：Scarica subito l’app Domino’s Pizza Italia! Questa app ti permetterà di creare i tuoi ordini e scegliere se riceverli direttamente a casa o passare a ritirarli nel punto vendita più vicino a te. Puoi creare il tuo ordine in maniera tradizionale, scegliendo tra le nostre pizze, i contorni, l...
Top 2 Ad Creative of Domino’s Pizza Italia
Ad Details ：
Headline ：Sconto del 10% su tutti gli ordini
Text ：Attacco di fame nel bel mezzo di in una maratona di serie TV? 📺 Ordina da Domino’s la tua pizza preferita! 🍕🍕
Top 3 Ad Creative of Domino’s Pizza Italia
Ad Details ：
Headline ：Contactless delivery GRATUITA
Text ：Una Pizza che ha fatto la storia: #PEPPERONIPASSION 🍕🌶 Assaggia questa Domino’s Legend!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 170 | 170 | 321 |
| Popularity | 987 | 987 | 987 |
| Dimensions | 1024 x 1024 | 1024 x 1024 | 400 x 400 |
| Creative Type | Image | Image | Video |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 5 |
| Countries | Italy | Italy | Italy,San Marino |
| Language | Italian | Italian | Italian |
Through the above analysis, we can see that the most effective channel for Domino’s Pizza Italia in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Domino’s Pizza Italia's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Domino’s Pizza Italia, you can click the app name below to view related reports, or you can find more info in ASOTools.