The Healthy Mummy Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Healthy Mummy's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Healthy Mummy.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Healthy Mummy
App Name : The Healthy Mummy
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : The Healthy Mummy Team
Publisher : Instagram,Facebook,Korean Food Recipes - 10k Recipes,Bible Study - Study The Bible By Topic,30 Day Fitness Challenge - Workout at Home,SHAREit - Transfer & Share
Total creative ads during the time period : 1,988
Duration : 721
Popularity : 308,888
Check ASO Keywords of The Healthy Mummy
2. The Healthy Mummy’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Healthy Mummy in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Healthy Mummy in the recent period. As of 2021-03-14, among the The Healthy Mummy‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 60.71%, Playable Ads category's proportion is 0.0%, Image category's proportion is 39.29%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, The Healthy Mummy's the proportion of networks impressions are placed like this:
Messenger's proportion is 27.06%,
Instagram's proportion is 27.02%,
Facebook's proportion is 26.01%,
Audience Network's proportion is 19.91%,
's proportion is .
In the date of 2021-03-14, The Healthy Mummy‘s network with the most ads is Facebook and its proportion is 25.71%.
3. Top 3 Ad Creative Analysis of The Healthy Mummy
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Healthy Mummy. We can see some advertising trends.
Top 1 Ad Creative of The Healthy Mummy
Ad Details ：
Headline ：Free Under 5 Ingredients Recipe Pack
Text ：Our FREE Under 5 Ingredients Recipe Pack is loaded with healthy recipes that contain 5 or less key ingredients!
Making things as simple as possible is one of the keys to success!!
Step by step guide to assist you in cutting down meal prep time.
It’s a sustainable approach that’s been designed for busy mums!
Is jammed full of hints and tips!
Top 2 Ad Creative of The Healthy Mummy
Ad Details ：
Headline ：NEW YEAR SALE on NOW! UPTO 85% off
Text ：Limited Time
Top 3 Ad Creative of The Healthy Mummy
Ad Details ：
Headline ：60% Off On our Best Selling PACK
Text ：Limited Time
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 395 | 355 | 369 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 635 x 478 | 800 x 800 | 600 x 600 |
| Creative Type | Image | Video | Video |
| Network | Audience Network | Audience Network | Audience Network |
| Related Ads | 1 | 1 | 1 |
| Countries | New Zealand | Australia,New Zealand | New Zealand,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Healthy Mummy in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free The Healthy Mummy's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Healthy Mummy, you can click the app name below to view related reports, or you can find more info in ASOTools.