the Lott Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the the Lott’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps the Lott.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of the Lott

App Name : the Lott

Logo

the Lott-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Instagram

Developer : Tatts Group

Publisher : GulogGratis: Køb & sælg,PhotoGrid - Pic Collage Maker,appsGratis,Jewel Legend - Jewel Games,MySQL QueryDB Client,拼立得 - 美圖拼圖相機,BeatTube 動画で音ゲー!

Total creative ads during the time period : 403

Duration : 1,355

Popularity : 57,584

2. the Lott’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser the Lott in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of the Lott in the recent period. As of 2020-09-07, among the the Lott‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, the Lott’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 74.25%,

Audience Network’s proportion is 25.75%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, the Lott‘s network with the most ads is Facebook and its proportion is 57.14%.

3. Top 3 Ad Creative Analysis of the Lott

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of the Lott. We can see some advertising trends.

Top 1 Ad Creative of the Lott

Ad Details :

Headline :the Lott App

Text :

Top 2 Ad Creative of the Lott

Ad Details :

Headline :Scan your ticket now!

Text :Check your Saturday Superdraw $20 Million ticket using the ticket scanner on the Lott app!

Top 3 Ad Creative of the Lott

Ad Details :

Headline :the Lott App

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 368 390 373
Popularity 999 999 999
Dimensions 1024 x 1280 1024 x 1280
Creative Type Video Video Video
Network Facebook Facebook Facebook
Related Ads 1 2 1
Countries Australia,United Kingdom,Canada,United States Australia,Canada,United Kingdom,Malaysia,United States United States,Australia,United Kingdom,Canada
Language English English English

Through the above analysis, we can see that the most effective channel for the Lott in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free the Lott’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to the Lott, you can click the app name below to view related reports.