懂车帝 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 懂车帝's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 懂车帝.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 懂车帝
App Name : 懂车帝
Logo：
OS : Android
Network : 今日头条,西瓜视频,抖音短视频
Developer :
Publisher : 今日头条,今日头条,触宝电话,扎堆小说,周公解梦,西瓜视频,东方头条,抖音短视频
Total creative ads during the time period : 10,000
Duration : 1,848
Popularity : 5,788,622
Check ASO Keywords of 懂车帝
2. 懂车帝’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 懂车帝 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 懂车帝 in the recent period. As of 2021-03-11, among the 懂车帝‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 懂车帝's the proportion of networks impressions are placed like this:
今日头条's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 懂车帝‘s network with the most ads is 今日头条 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of 懂车帝
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 懂车帝. We can see some advertising trends.
Top 1 Ad Creative of 懂车帝
Ad Details ：
Headline ：没想到原来你是这样的支付宝！支付宝薅羊毛攻略，麻烦接收一下！
Text ：
Top 2 Ad Creative of 懂车帝
Ad Details ：
Headline ：没想到原来你是这样的支付宝！支付宝薅羊毛攻略，麻烦接收一下！
Text ：
Top 3 Ad Creative of 懂车帝
Ad Details ：
Headline ：大发现！支付宝值得薅羊毛的地方都在这！轻松get这几个隐藏宝藏
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 490 | 477 | 449 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 456 x 300 | 960 x 540 | 300 x 196 |
| Creative Type | Image | Image | Image |
| Network | 今日头条 | 今日头条 | 今日头条 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 懂车帝 in recent advertising is 今日头条, and the main creative type is Image.
In conclusion: The above is a free 懂车帝's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 懂车帝, you can click the app name below to view related reports, or you can find more info in ASOTools.